Images from Santa’s tour are being used across social media, in national newspaper advertising, as well as in print and online news.
Polling commissioned by Scotland Loves Local in the South Scotland Scottish Parliamentary electoral region has found that 53% of people agree it’s important they do as much Christmas shopping as they can from their local high street, either in-store or online, rather than going further afield.
Two-thirds (66%) of those questioned said they would go into stores on their local high street to do some Christmas shopping, while 64% said they would do some Christmas shopping from stores on their local high street online, where able to do so.
Phil Prentice is chief officer of Scotland’s Towns Partnership, the organisation leading the Scotland Loves Local campaign with the support of the Scottish Government. He said: