I devised and executed a new corporate identity for Keep Scotland Beautiful, Scotland’s environmental charity.
Keep Scotland Beautiful had traditionally suffered from a set of prominent sub-brands that ‘crowded out’ the parent brand. This led to mass inconsistency across the organisation and a lack of perception of the scale of Keep Scotland Beautiful’s activities.
Additionally, the parent logo expressed visually only one part of Keep Scotland Beautiful’s work (litter), which caused problems for the sub-brands that were unrelated to that activity.