The first, and most important, stage for any successful brand is creating the brand.
Brand creation is three things:
- It’s about really understanding the DNA of your business by ascertaining who you are, what you do, how you do it and, most importantly, why you do it – your purpose!.
- It’s about really understanding what makes your ideal clients tick. Who they are, what they are thinking and what emotions they are feeling, and how you can connect with those emotions and become relevant to them during the decision-making process.
- It’s about telling the right story and creating the right key messages, so you can communicate and persuade your target audience with confidence.
Creating a brand is about creating an emotional connection between you/your business and your customer. Human beings make decisions using the emotional part of their brain (the amygdalae, that forms part of the limbic system).
We can help you create your brand, by extracting what is unique about your business (your DNA) and communicating that to your target audience. You may provide the same products and services as your competitors, but there will be something about how or why you do what you do, that will be unique to your business. If we can work out what that is and work out how we can best tell that story in the most relevant way we can to your customers, then we will have completed the first stage of creating a successful brand.
You don’t need to be a new business to go through this process. I have taken businesses that have been trading for 10-15 years through it, all with the same reaction – “We should have done this years ago!”.
My brand creation process helps you to think like a brand. Giving you the clarity, focus and confidence to connect with your customers. If you would like to discuss how the brand creation process works, please get in touch.