TALKS & WORKSHOPS
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BRAND CREATION 'ON TOUR'
If you have a membership, community or network of small business owners, why not get me to do a talk or run a workshop on the importance of brand creation?
I use my experience with both well-known multi-national brands and start-ups to explain why establishing a brand for a small business adds clarity, confidence and credibility to the business, and creates customer loyalty, giving the business a competitive edge.
My insightful talks and interactive workshops help drive home why your brand is the single most important investment you can make in your business.
Enterprise Nation Lunch & Learn: Transform your business into a brand
TUESDAY 9th JULY
12.00pm – 12.30pm
ONLINE
Enterprise Nation Lunch and Learn are a vibrant community of small businesses and business advisers that exist to shortcut your route to trusted business support. This session is part of business.connected. Enterprise Nation have partnered with Vodafone Business to equip 800,000 small businesses over the next three years with different digital skills. The programme is also supported by their partners Dropbox and JP Morgan.
In this Lunch and Learn, Giles Etherington will explain how creating a brand for your business will help you connect with your clients/customers better, turning them into advocates for your brand and selling your business for you.
You will understand how thinking like a brand will increase the clarity and confidence that you and your customers have in your business.
Key takeaways from this session:
- Gain a better understanding of the importance of creating a brand for your business
- Discover what you need to think about to connect with your customers better
- Get a first draft of your purpose
During the webinar, you’ll also have the chance to ask Giles any questions about branding strategy.
28-Day Brand Launchpad
TUESDAY 6th AUGUST – TUESDAY 3rd SEPTEMBER
Online
Introducing a new rapid approach to generating and iterating a new brand for your business completely from scratch – or refining your existing brand – to powerfully resonate with your target audience.
By working as part of a group with other purpose-driven, service-based small business owners, the 28-Day Brand Launchpad ensures your new brand is peer-reviewed and stress-tested to quickly prove its worth in the marketplace.
All run by me, Giles Etherington, with over 30 years of expertise in successful brand creation – with both major multi-national brands and local start-ups.
This programme is designed for business owners who would prefer to ‘do’ the brand creation process yourself, rather than have the brand creation process ‘done for you’.
“In 28 days, the transformation and how I understand my business and the confidence it has given me to go forward is phenomenal.”
Tom Chambers
Alive.Photos
PREVIOUS TALKS & WORKSHOPS
FSB Virtual Networking
Think Brand, Not Business Talk
TUESDAY 25th MAY
Online
FSB – Virtual Networking
This event aims to provide the opportunity for you to meet and expand your network and share information with other business owners in, around and across Scotland and beyond.
Think Brand, Not Business Talk
Giles has been invite to do a short talk between break-out rooms.
When you think about your business as a business you tend to use the rational part of your brain, giving people rational reasons why they should buy your products and/or services. But when you think about your business as a brand, you are engaging with the emotional part of your brain and you can start to tap into the emotions your customers are experiencing during the decision-making process.
Giles will explain how creating a brand for your business will help you to connect with your clients/customers better, turning them into advocates for your brand, selling your business for you.
You will understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.
Think Brand, Not Business Talk
THURSDAY 9th MAY
Off To Work, 2 Melville St, Edinburgh EH3 7NS
Edinburgh Marketing Meetup
The Edinburgh Marketing Meetup is an informal, friendly place for the marketers of Edinburgh to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂
We’ll be meeting back at our new location Off To Work for this one 🙂 We just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Think Brand, Not Business Talk
When you think about your business as a business you tend to use the rational part of your brain, giving people rational reasons why they should buy your products and/or services. But when you think about your business as a brand, you are engaging with the emotional part of your brain and you can start to work out what emotions your customers are experiencing during the decision-making process.
Giles will explain how creating a brand for your business will help you to connect with your clients/customers better, turning them into advocates for your brand, selling your business for you.
You will understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.
Think Brand, Not Business Workshop – Online
WEDNESDAY 8th MAY
ONLINE, INTERACTIVE
Brand Satellite’s Giles Etherington will explain how creating a brand for your business will help you to connect with your ideal clients better.
You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.
The exercises during the workshop will help you to start the process of thinking about your business differently – as a brand.
Doing this in a sociable group environment will also make you realise how important external perspectives are, to help you create more powerful messages. Come along expecting to give and receive valuable feedback!
This is also a great opportunity to network with other small business owners facing similar challenges to you.
“Thank you for delivering a really fantastic session today. It was really impactful and engaging session with clear, valuable outputs for all that attended. After the work you did, I recognised that many of the businesses described what they did better than I had ever heard them do previously.”
Melinda O’Reilly
Entrepreneur Acceleration Manager Edinburgh
Think Brand, Not Business Workshop @ the Youth STEM Changemakers programme
SATURDAY 23rd MARCH
The Studio, Glasgow
Giles Etherington is supporting the Youth STEM Changemakers: Entrepreneurs for Impact programme, which enables participants to develop key entrepreneurial skillsets, allowing them to make change through purpose-driven entrepreneurship.
The Think Brand, Not Business Workshop is part of the programme’s final weekend-long event is taking place on 23rd & 24th March in Glasgow, and is one of the interactive workshops/masterclasses introducing key business fundamentals.
As human beings, our decisions are dictated by the emotional part of our brain.
Creating a brand for your business will help you to connect with your clients/customers better.
You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.
Doing this in a group environment will also make you realise how important external perspectives are, to help you create a more powerful brand.
To book: Only available to Youth STEM Changemaker participants.
The Big Small Business Festival: Future Proofing in 2024
THURSDAY 14th MARCH
SCHLOSS Roxburghe Hotel, Kelso
Join us for the Borders Business Festival: Future Proofing in 2024, an exciting in-person event hosted at the stunning Schloss Roxburgh in Kelso, that aims to equip you with the knowledge and tools to thrive in the ever-changing business landscape.
This festival promises to be a game-changer for entrepreneurs, innovators, and business enthusiasts. From emerging technologies to sustainable practices, we’ll explore a wide range of topics to help you future-proof your business.
Network with like-minded individuals, connect with potential collaborators, and build valuable relationships in a vibrant and dynamic environment. With ample opportunities for networking, you’ll have the chance to exchange ideas, gain inspiration, and forge partnerships that can propel your business forward.
There will be interactive workshops, panel discussions and the opportunity to access business support on the day.
Your ticket fee includes refreshments, a light lunch and an informal networking drinks reception at the end of the day.
Don’t miss this incredible opportunity to attend the Big Small Business Festival: Future Proofing in 2024 event.
Full speaker line up to be announced shortly. Giles Etherington will be presenting an Importance of Creating a Brand Workshop.
MELCC Awards Ceremony
THURSDAY 7th MARCH
Eskmills Venue, Musselburgh
Brand Satellite will be exhibiting at the Midlothian & East Lothian Business Awards Ceremony and Dinner.
Brand Satellite’s 28-Day Brand Launchpad is shortlisted for the ‘Best Innovation in Business’ Award, one of the 13 categories presented on the evening.
28-Day Brand Launchpad
TUESDAY 27th FEBRUARY – MONDAY 25th MARCH
Online
Introducing a new rapid approach to generating and iterating a new brand for your business completely from scratch – or refining your existing brand – to powerfully resonate with your target audience.
By working as part of a group with other purpose-driven, service-based small business owners, the 28-Day Brand Launchpad ensures your new brand is peer-reviewed and stress-tested to quickly prove its worth in the marketplace.
All run by me, Giles Etherington, with over 30 years of expertise in successful brand creation – with both major multi-national brands and local start-ups.
This programme is designed for business owners who would prefer to ‘do’ the brand creation process yourself, rather than have the brand creation process ‘done for you’.
“In 28 days, the transformation and how I understand my business and the confidence it has given me to go forward is phenomenal.”
Tom Chambers
Alive.Photos
Social Media for Business: What’s going on?
WEDNESDAY 14th FEBRUARY
Borders College, Galashiels
With marketing industry sources recommending businesses produce 1-3 high quality content posts per day, at the same time as social media reach is declining – how do you use social media for your business?
Join the McGowan Marketing team and fellow Borders-based marketers including Giles Etherington from Brand Satellite, as we talk you through the realities of using social media to promote your business.
Coming along on the day, giving a keynote presentation, are Kirsten Cameron and Amy Moore from Aquarius Creative – Scotland’s largest social influencer agency and stars of the BBC Docu-dram, The Agency: Unfiltered. Hear first-hand from people who don’t just use social media for their business – social media IS their business.
The event includes refreshments and access to a top-line overview of the latest trends within the Super Six Social Media Channels (Facebook, Instagram, TikTok, YouTube, LinkedIn and X).
Love Your Business: Creating a Brand with Purpose
THURSDAY 8th FEBRUARY
Black Ivy, Edinburgh
Love Your Business is delighted to announce our first Skills Lab of the year is with the brand expert Giles Etherington, founder of award-winning agency, Brand Satellite, which specialises in brand creation and communications and working with businesses to help them understand that the first stage of creating a successful brand doesn’t involve any branding or design.
Giles, who has over thirty years’ experience, working with some of the world’s largest advertising agencies in London, San Francisco and Amsterdam on brands including Andrex, BT, Esso, Heineken, Kellogg’s, Nestle and Volvo, will be sharing his knowledge on how to ‘Create a Brand with Purpose’ in the interactive session and cover –
– The importance of having a brand strategy
– Benefits of a brand – ‘why you do what you do’
– How to get people to buy into you, not from you
– Brand values and personality
– Why emotions are important
The session is aimed at start up and growth business and anyone looking to rebrand or launch a new brand this year. There will be a mix of exercises and case studies.
All attendees will have opportunities to share ideas and will leave with a deeper insight into building a memorable brand that stands out from your competitors and attracts the attention of your ideal customers.
Think Brand, Not Business Workshop
FRIDAY 2nd FEBRUARY
RBS Accelerator Hub, St Andrews Square, Edinburgh
Start 2024 by thinking about your business as a brand.
As human beings, our decisions are dictated by the emotional part of our brain.
Brand Satellite’s Giles Etherington will explain how creating a brand for your business will help you to connect with your ideal clients/customers better.
You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business. The exercises during the workshop will help you to start the process of thinking about your business differently – as a brand.
Doing this in a sociable group environment will also make you realise how important external perspectives are, to help you create more powerful messages. Come along expecting to give and receive valuable feedback!
This is also a great opportunity to network with other small business owners facing similar challenges to you.
“Thank you for delivering a really fantastic session today. It was really impactful and engaging session with clear, valuable outputs for all that attended. After the work you did, I recognised that many of the businesses described what they did better than I had ever heard them do previously.”
Melinda O’Reilly
Entrepreneur Acceleration Manager Edinburgh
Breakfast with The Chamber
THURSDAY 25th JANUARY
Mercure Hotel, Livingston
Join us at the West Lothian Chamber of Commerce for our first Breakfast with The Chamber event of 2024!
Great opportunity for some informal networking.
Chamber member, Giles Etherington from Brand Satellite, will be our guest speaker and his presentation theme will be Think Brand, Not Business.
Start 2024 by thinking about your business as a brand. Giles will explain how creating a brand for your business will help you to connect with your clients/customers better, turning them into advocates for your brand, selling your business for you.
You will understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.
Chamber Christmas Showcase Lunch
WEDNESDAY 6th DECEMBER
Marine North Berwick Hotel, North Berwick
Join the Midlothian & East Lothian Chamber of Commerce at this year’s annual Christmas lunch. It is an opportunity to relax and enjoy the start of the festive period with others from the business community in the Lothians.
Prior to and after the lunch, you will have the opportunity to browse a selection of unique stalls from local artists offering plenty of Christmas treats and presents! The Christmas lunch is always an extremely popular event, so please book early to avoid disappointment.
At this event, we’ll also hear from Midlothian & East Lothian Best Micro Business 2023, Giles Etherington of Brand Satellite.
Giles will give an overview of his 28-Day Brand Launchpad, which offers a new rapid approach to generating and iterating a new brand for your business completely from scratch – or refining your existing brand – to powerfully resonate with your target audience.
RBS Accelerator Programme: Think Brand, Not Business Workshop
WEDNESDAY 22nd NOVEMBER
RBS Accelerator Hub, Edinburgh
Presented by Giles Etherington from Brand Satellite.
As human beings, our decisions are dictated by the emotional part of our brain.
Creating a brand for your business will help you to connect with your clients/customers better.
You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.
Doing this in a group environment will also make you realise how important external perspectives are, to help you create a more powerful brand.
LET’S HAVE A CHAT
If you would like to discuss arranging a talk or workshop, let’s chat.
