Brand Satellite

TALKS & WORKSHOPS

SPREADING THE WORD
ON THE IMPORTANCE
OF BRAND CREATION

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BRAND CREATION 'ON TOUR'

If you have a membership, community or network of small business owners, why not get me to do a talk or run a workshop on the importance of brand creation?

I use my experience with both well-known multi-national brands and start-ups to explain why establishing a brand for a small business adds clarity, confidence and credibility to the business, and creates customer loyalty, giving the business a competitive edge.

My insightful talks and interactive workshops help drive home why your brand is the single most important investment you can make in your business.

UPCOMING TALKS & WORKSHOPS

Think Brand Not Business Workshop

Think Brand, Not Business Talk

THURSDAY 9th MAY

6.00pm – 8.00pm

Off To Work, 2 Melville St, Edinburgh EH3 7NS

Edinburgh Marketing Meetup

The Edinburgh Marketing Meetup is an informal, friendly place for the marketers of Edinburgh to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂

We’ll be meeting back at our new location Off To Work for this one 🙂 We just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Think Brand, Not Business Talk

When you think about your business as a business you tend to use the rational part of your brain, giving people rational reasons why they should buy your products and/or services. But when you think about your business as a brand, you are engaging with the emotional part of your brain and you can start to work out what emotions your customers are experiencing during the decision-making process.

Giles will explain how creating a brand for your business will help you to connect with your clients/customers better, turning them into advocates for your brand, selling your business for you.

You will understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.

Brand Satellite: 28-Day Brand Launchpad

28-Day Brand Launchpad

TUESDAY 28th MAY – TUESDAY 25th JUNE

Online

Introducing a new rapid approach to generating and iterating a new brand for your business completely from scratch – or refining your existing brand – to powerfully resonate with your target audience.

By working as part of a group with other purpose-driven, service-based small business owners, the 28-Day Brand Launchpad ensures your new brand is peer-reviewed and stress-tested to quickly prove its worth in the marketplace.

All run by me, Giles Etherington, with over 30 years of expertise in successful brand creation – with both major multi-national brands and local start-ups.

This programme is designed for business owners who would prefer to ‘do’ the brand creation process yourself, rather than have the brand creation process ‘done for you’.

“In 28 days, the transformation and how I understand my business and the confidence it has given me to go forward is phenomenal.”

Tom Chambers
Alive.Photos

PREVIOUS TALKS & WORKSHOPS

Think Brand, Not Business Workshop

Think Brand, Not Business Workshop – Online

WEDNESDAY 8th MAY

2.00pm – 5.00pm

ONLINE, INTERACTIVE

Brand Satellite’s Giles Etherington will explain how creating a brand for your business will help you to connect with your ideal clients better.

You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.

The exercises during the workshop will help you to start the process of thinking about your business differently – as a brand.

Doing this in a sociable group environment will also make you realise how important external perspectives are, to help you create more powerful messages. Come along expecting to give and receive valuable feedback!

This is also a great opportunity to network with other small business owners facing similar challenges to you.

“Thank you for delivering a really fantastic session today. It was really impactful and engaging session with clear, valuable outputs for all that attended. After the work you did, I recognised that many of the businesses described what they did better than I had ever heard them do previously.”

Melinda O’Reilly
Entrepreneur Acceleration Manager Edinburgh

Youth STEM Changemakers

Think Brand, Not Business Workshop @ the Youth STEM Changemakers programme

SATURDAY 23rd MARCH

11.20am – 1.20pm

The Studio, Glasgow

Giles Etherington is supporting the Youth STEM Changemakers: Entrepreneurs for Impact programme, which enables participants to develop key entrepreneurial skillsets, allowing them to make change through purpose-driven entrepreneurship.

The Think Brand, Not Business Workshop is part of the programme’s final weekend-long event is taking place on 23rd & 24th March in Glasgow, and is one of the interactive workshops/masterclasses introducing key business fundamentals.

As human beings, our decisions are dictated by the emotional part of our brain.

Creating a brand for your business will help you to connect with your clients/customers better.

You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.

Doing this in a group environment will also make you realise how important external perspectives are, to help you create a more powerful brand.

To book: Only available to Youth STEM Changemaker participants.

SBCC: The Big Small Business Festival

The Big Small Business Festival: Future Proofing in 2024

THURSDAY 14th MARCH

4.30pm – 9.30pm

SCHLOSS Roxburghe Hotel, Kelso

Join us for the Borders Business Festival: Future Proofing in 2024, an exciting in-person event hosted at the stunning Schloss Roxburgh in Kelso, that aims to equip you with the knowledge and tools to thrive in the ever-changing business landscape.

This festival promises to be a game-changer for entrepreneurs, innovators, and business enthusiasts. From emerging technologies to sustainable practices, we’ll explore a wide range of topics to help you future-proof your business.

Network with like-minded individuals, connect with potential collaborators, and build valuable relationships in a vibrant and dynamic environment. With ample opportunities for networking, you’ll have the chance to exchange ideas, gain inspiration, and forge partnerships that can propel your business forward.

There will be interactive workshops, panel discussions and the opportunity to access business support on the day.

Your ticket fee includes refreshments, a light lunch and an informal networking drinks reception at the end of the day.

Don’t miss this incredible opportunity to attend the Big Small Business Festival: Future Proofing in 2024 event.

Full speaker line up to be announced shortly. Giles Etherington will be presenting an Importance of Creating a Brand Workshop.

MELCC Awards Ceremony and Business Showcase

28-Day Brand Launchpad

THURSDAY 7th MARCH

Eskmills Venue, Musselburgh

Brand Satellite will be exhibiting at the Midlothian & East Lothian Business Awards Ceremony and Dinner.

Brand Satellite’s 28-Day Brand Launchpad is shortlisted for the ‘Best Innovation in Business’ Award, one of the 13 categories  presented on the evening.

Brand Satellite: 28-Day Brand Launchpad

28-Day Brand Launchpad

TUESDAY 27th FEBRUARY – MONDAY 25th MARCH

Online

Introducing a new rapid approach to generating and iterating a new brand for your business completely from scratch – or refining your existing brand – to powerfully resonate with your target audience.

By working as part of a group with other purpose-driven, service-based small business owners, the 28-Day Brand Launchpad ensures your new brand is peer-reviewed and stress-tested to quickly prove its worth in the marketplace.

All run by me, Giles Etherington, with over 30 years of expertise in successful brand creation – with both major multi-national brands and local start-ups.

This programme is designed for business owners who would prefer to ‘do’ the brand creation process yourself, rather than have the brand creation process ‘done for you’.

“In 28 days, the transformation and how I understand my business and the confidence it has given me to go forward is phenomenal.”

Tom Chambers
Alive.Photos

Social Media Workshop

Social Media for Business: What’s going on?

WEDNESDAY 14th FEBRUARY

9.30am – 1.00pm

Borders College, Galashiels

With marketing industry sources recommending businesses produce 1-3 high quality content posts per day, at the same time as social media reach is declining – how do you use social media for your business?

Join the McGowan Marketing team and fellow Borders-based marketers including Giles Etherington from Brand Satellite, as we talk you through the realities of using social media to promote your business.

Coming along on the day, giving a keynote presentation, are Kirsten Cameron and Amy Moore from Aquarius Creative – Scotland’s largest social influencer agency and stars of the BBC Docu-dram, The Agency: Unfiltered. Hear first-hand from people who don’t just use social media for their business – social media IS their business.

The event includes refreshments and access to a top-line overview of the latest trends within the Super Six Social Media Channels (Facebook, Instagram, TikTok, YouTube, LinkedIn and X).

Creating a Brand with Purpose Skills Lab

Love Your Business: Creating a Brand with Purpose

THURSDAY 8th FEBRUARY

10.00am – 12.00pm

Black Ivy, Edinburgh

Love Your Business is delighted to announce our first Skills Lab of the year is with the brand expert Giles Etherington, founder of award-winning agency, Brand Satellite, which specialises in brand creation and communications and working with businesses to help them understand that the first stage of creating a successful brand doesn’t involve any branding or design.

Giles, who has over thirty years’ experience, working with some of the world’s largest advertising agencies in London, San Francisco and Amsterdam on brands including Andrex, BT, Esso, Heineken, Kellogg’s, Nestle and Volvo, will be sharing his knowledge on how to ‘Create a Brand with Purpose’ in the interactive session and cover –

– The importance of having a brand strategy

– Benefits of a brand – ‘why you do what you do’

– How to get people to buy into you, not from you

– Brand values and personality

– Why emotions are important

The session is aimed at start up and growth business and anyone looking to rebrand or launch a new brand this year. There will be a mix of exercises and case studies.

All attendees will have opportunities to share ideas and will leave with a deeper insight into building a memorable brand that stands out from your competitors and attracts the attention of your ideal customers.

Think Brand, Not Business Workshop

Think Brand, Not Business Workshop

FRIDAY 2nd FEBRUARY

9.30am – 12.30pm

RBS Accelerator Hub, St Andrews Square, Edinburgh

Start 2024 by thinking about your business as a brand.

As human beings, our decisions are dictated by the emotional part of our brain.

Brand Satellite’s Giles Etherington will explain how creating a brand for your business will help you to connect with your ideal clients/customers better.

You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business. The exercises during the workshop will help you to start the process of thinking about your business differently – as a brand.

Doing this in a sociable group environment will also make you realise how important external perspectives are, to help you create more powerful messages. Come along expecting to give and receive valuable feedback!

This is also a great opportunity to network with other small business owners facing similar challenges to you.

“Thank you for delivering a really fantastic session today. It was really impactful and engaging session with clear, valuable outputs for all that attended. After the work you did, I recognised that many of the businesses described what they did better than I had ever heard them do previously.”

Melinda O’Reilly
Entrepreneur Acceleration Manager Edinburgh

West Lothian Chamber Breakfast

Breakfast with The Chamber

THURSDAY 25th JANUARY

8.00am – 10.00am

Mercure Hotel, Livingston

Join us at the West Lothian Chamber of Commerce for our first Breakfast with The Chamber event of 2024!

Great opportunity for some informal networking.

Chamber member, Giles Etherington from Brand Satellite, will be our guest speaker and his presentation theme will be Think Brand, Not Business.

Start 2024 by thinking about your business as a brand. Giles will explain how creating a brand for your business will help you to connect with your clients/customers better, turning them into advocates for your brand, selling your business for you.

You will understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.

MELCC: Christmas Showcase

Chamber Christmas Showcase Lunch

WEDNESDAY 6th DECEMBER

12.00pm – 2.00pm

SCHLOSS Roxburghe Hotel, Kelso

Join the Midlothian & East Lothian Chamber of Commerce at this year’s annual Christmas lunch. It is an opportunity to relax and enjoy the start of the festive period with others from the business community in the Lothians.

Prior to and after the lunch, you will have the opportunity to browse a selection of unique stalls from local artists offering plenty of Christmas treats and presents! The Christmas lunch is always an extremely popular event, so please book early to avoid disappointment.

At this event, we’ll also hear from Midlothian & East Lothian Best Micro Business 2023, Giles Etherington of Brand Satellite.

Giles will give an overview of his 28-Day Brand Launchpad, which offers a new rapid approach to generating and iterating a new brand for your business completely from scratch – or refining your existing brand – to powerfully resonate with your target audience.

Think Brand, Not Business Workshop

RBS Accelerator Programme: Think Brand, Not Business Workshop

WEDNESDAY 22nd NOVEMBER

1.00pm – 3.00pm

RBS Accelerator Hub, Edinburgh

Presented by Giles Etherington from Brand Satellite.

As human beings, our decisions are dictated by the emotional part of our brain.

Creating a brand for your business will help you to connect with your clients/customers better.

You won’t come away from this workshop with a brand, but you will start to understand how thinking like a brand will increase the clarity and confidence that you, and your clients, have in your business.

Doing this in a group environment will also make you realise how important external perspectives are, to help you create a more powerful brand.

confidence

CHRISTINE HAMILTON - MANAGING DIRECTOR, CASTLEGATE NURSERY

LET’S HAVE A CHAT

If you would like to discuss arranging a talk or workshop, let’s chat.