Love Your Business: Creating a Brand with Purpose
Love Your Business is delighted to announce our first Skills Lab of the year is with the brand expert Giles Etherington, founder of award-winning agency, Brand Satellite, which specialises in brand creation and communications and working with businesses to help them understand that the first stage of creating a successful brand doesn’t involve any branding or design.
Giles, who has over thirty years’ experience, working with some of the world’s largest advertising agencies in London, San Francisco and Amsterdam on brands including Andrex, BT, Esso, Heineken, Kellogg’s, Nestle and Volvo, will be sharing his knowledge on how to ‘Create a Brand with Purpose’ in the interactive session and cover –
– The importance of having a brand strategy
– Benefits of a brand – ‘why you do what you do’
– How to get people to buy into you, not from you
– Brand values and personality
– Why emotions are important
The session is aimed at start up and growth business and anyone looking to rebrand or launch a new brand this year. There will be a mix of exercises and case studies.
All attendees will have opportunities to share ideas and will leave with a deeper insight into building a memorable brand that stands out from your competitors and attracts the attention of your ideal customers.