I was recently asked why Brand Satellite is called Brand Satellite.
Criteria 1, and most importantly, I wanted a name with the word ‘brand’ in it. As a business’ brand is what I help businesses with. Creating their brand, developing their brand and communicating their brand.
It needed to be the word ‘brand’, rather than ‘branding’ or ‘design’, as the first stage of creating a successful brand doesn’t involve any branding or design. This is where Brand Satellite is different from most branding and graphic designers.
Criteria 2, I needed a name that no one else was using and I could get the right domain names for – .com and .co.uk.
After many brain-storming, mind-mapping and research sessions, Brand Satellite soon became the only serious contender.
It not only fitted both criteria, but it also began to explain what I do.
I see Brand Satellite as a satellite, orbiting each client and helping them with all aspects of their brand. I am never far away to give help and advice.
Being a satellite, I can look at the business from an external point of view. Far too often businesses and business owners are too involved with the day-to-day running of the business to look at it from another perspective. This is summed up brilliantly by a quote I heard recently: “When you are inside the jar, you can’t read the label.”
As a satellite, I have a ‘bigger picture’ strategic perspective of your business and your brand. And, as a satellite, I can also hone in on a very specific detail.
Think of me like your sat-nav. You tell me where you want to go, I’ll show you how to get there.