It was during a recent new business call that I told my potential client that she sounded like the sort of ‘good ‘ business I like working with. After explaining what I meant by that, she said that didn’t come across on my website.
So, I have decided to correct that. I have decided to ‘nail my colours to the mast’ and say that I only want to work with ‘good’ companies.
From now on, I am looking to focus on working with purpose-driven small businesses and entrepreneurs.
Professor Colin Mayer from the University of Oxford succinctly summarises a purpose-driven business as one that has the aim of producing “profitable solutions to the problems of people and planet”.