Hi, I’m Giles Etherington. I am the founder of, and Brand Creator at, Brand Satellite.
According to The GC Index, I am a Strategist/Game Changer. The reason I mention this is because it makes sense of my journey to creating Brand Satellite.
My career can be condensed into three stages…
I spent 11 years at J. Walter Thompson in London (part of the world’s largest advertising network), creating famous and award-winning advertising campaigns for some of the UK’s best-loved brands including Andrex, BT, Nestle and Kellogg’s.
I then moved to JWT San Francisco for 12 months, during the height of the dot-com boom.
I freelanced across Europe, with stints in London, Amsterdam and Athens. Working with multi-national clients including Heineken, Mitsubishi, TDK and Volvo.
I was in at the start of MVBMS Fuel Europe, an advertising agency set up in Amsterdam to handle the pan-European Volvo account.
I helped set up a new advertising, design and marketing agency in Jersey, which involved acquiring another agency and temporarily becoming Executive Creative Director.
I also became the Creative Director of an advertising and marketing agency in Edinburgh, which was part of Bob Geldof’s Ten Alps multimedia empire.
Pretty much every move I have made in my career has been to a smaller agency, where I have been afforded greater strategic input. The ultimate culmination of that journey was to set up my own business.
Following six years of running my own advertising and design agency (which I grew to a turnover of £250,000), I set up Brand Satellite to focus on my passion for brand creation, branding and brand communication.
Brand Satellite allows me to use all the knowledge and experience I have gained from working with some of the world’s most famous brands to help start-ups, entrepreneurs and small businesses to think, look and act like big brands.
It also allows me to use my Strategist and Game Changer energies to help my clients create great brands.
After all, if you are going to get a Brand Consultant to help you create your brand, wouldn’t you want them to be a Strategist/Game Changer?
If you would like me to help you feel two inches taller about your business, let’s chat.
