Brand Satellite helps Ittria with a brand refresh

Brand Satellite helps Ittria with a brand refresh

During lockdown, Ittria used its time wisely to refresh its brand and launch a new website.

Ittria works with letting agents, helping them with the change of tenancy process, and monetising tenant data.

They are an indispensable source of revenue and free services to letting agents across the UK. They work with the best partners and agents, to provide utilities and broadband to tenants.

Ittria, formerly named Hallmark, is the original change of tenancy company and pioneered many revenue-generating services, such as Profit Guarantee™, tenant utilities and broadband switching, and Void Switching™.

They also offer many time and money-saving free services, such as Tenant Notification Services™, Void Bill Management™, and free comprehensive tenant referencing – with more services coming in 2021.

Back in 2016, Brand Satellite helped the company to rebrand as Ittria, and we were on hand again this year, to guide them through the brand refresh.

The refresh communicates Ittria as the original and pioneering provider of monetising data services, and the new endline ‘Your change of tenancy partner’ consolidates their position as the market leader.

This pioneering attitude is demonstrated with their latest acquisition. Ittria is the only provider in their market that has its own Price Comparison Website.

Brand Satellite was responsible for the naming and branding for Switch-It.

We also worked alongside Attacat, who developed the new website for Ittria, and wrote the scripts for videos produced by The Film Lab in Canada.

Brand Satellite is also responsible for the new online advertising and direct mail.

PJ Darling, CEO of Ittria, explains:

“Absolutely love it! This was my immediate reaction to the creative for part of our recent brand refresh. Once again Giles has knocked it out of the park. Starting with unique insights through the brand workshop and ending with some awesome creative he’s shown once again why we continue to work with him after 14 years.”

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