The campaign follows the publication of new polling figures which showed two-thirds of Scottish residents intended to shop locally once their high streets reopen post-Coronavirus and that the successful future of town centres depends on support at a local level.
Scotland Loves Local will highlight the fact that it’s the people behind the businesses which make our high streets special – not simply the buildings and shop units which are found on them. It also encourages people to show their support safely, following all social distancing and hygiene guidance shared by the Scottish Government as part of the ongoing vigilance to keep rates of Covid-19 suppressed.
It comes at a time when the need to safely and responsibly support town centres has never been greater following the disruption caused by the Covid-19 pandemic.
As well as the branding, Brand Satellite designed the campaign website (development and hosting by Roslin Design), the creative for press and digital advertising and images for social media. The campaign also includes video and photography by Alan McAteer and a TV advert created by STV Creative.