Brand Satellite becomes a GC Partner with The GC Index

Brand Satellite becomes a GC Partner with The GC Index

Brand Satellite has become the first Scottish GC Partner to feature on The GC Index® website.

The GC Index is an organimetric that empowers organisations to drive performance and achieve innovation by creating game-changing teams and cultures.

The GC Index measures and describes five different ways in which people are inclined to make an impact and contribution.

The GC Index’s clients are using the Strategist, Game Changer, Play Maker, Implementer & Polisher insights to deliver better decision making and productivity outcomes in 4 key areas:

  • Organising the business to best effect
  • Making the most of people assets
  • Driving impactful change across the business
  • Good to great recruitment decisions
Individuals and businesses benefit from the simplicity of the language and framework centred around the five areas of impact, to show how everyone can make an impact as individuals, in a team and/or as part of an organisation.

The GC Index is certainly not ‘just another psychometric test’. It doesn’t measure an individual’s skills, knowledge, abilities or personality traits. It measures their energy for different roles or tasks within an organisation and identifies how they can make the greatest impact. This information can be used to make important business decisions.

Dr John Mervyn-Smith, Co-Founder and Chief Psychologist of The GC Index, explains “It has been fantastic to see so many people energised by The GC Index and wonderful to see the positive impact it is having on both individuals’ lives as well as the business and team performance.”

Andrew Furnham, Professor of Psychology and consultant on the initial research, adds “It is for many an ‘aha’ experience which helps them understand themselves and others.”

Having completed the GC Index himself earlier in the year, Giles became an accredited GCologist and Brand Satellite became a GC Partner. Giles could see how useful this profiling could be to both individuals and organisations.

Giles’ profile describes him as a Strategist/Game Changer.

“Being taken through my profile provided me with exactly that ‘aha’ moment Andrew describes,” explains Giles. “It made sense of my career and a lot of the career moves I had made. I instantly saw how useful this information could be and how it could help us provide a better service to our existing clients and potential clients.”

Brand Satellite has added the option of incorporating The GC Index into our Brand Workshop, by creating the Brand Workshop Plus. Understanding where the energy within a business lies and what impact individuals can make will help make sure the brand we create for a business is as accurate, believable and maintainable as possible.

Your brand is the DNA of your business. The GC Index will help us better understand what that DNA is made up of.

Brand creation aside, The GC Index is a great employee engagement tool. With businesses coming out of lockdown, it is more important than ever to engage with staff, understand where their energies lie, and to use that information to allow them to make a greater impact within the business and help them feel like a valued member of the team.

To discuss how your business can use The GC Index to make better business decisions, email

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