ICE Scotland

Brand Satellite creates infographics to promote the launch of the ICE Scorecard

ICE Energy InfographicICE Rail InfographicBrand Satellite has created a series of infographics for their strategic communications partners, Message Matters, to help promote the launch of the #ICEscorecard.

The ICE Scorecard is a report by the Institution of Civil Engineers Scotland that focuses on the performance, resilience, capacity and condition of Scotland’s infrastructure networks. It also analyses the economic, social and environmental benefits of infrastructure.

Click-let brand identity

Click-let show off their new window displays

Click-let Shop Windows 3 Click-let Shop Posters 2 Click-let shop posters 1 Click-let shop Posters 4Edinburgh letting agents, Click-let, approached Brand Satellite to jazz up the window displays at their office in Leith Walk.

We created a display that worked with their existing branding, to strengthen their brand recognition.

The final solution is also very versatile. Panels can be moved around and replaced with others to keep the display fresh.

More ambitious plans for extra window vinyls, to make the premises really stand out are currently being considered. Fingers crossed, we’ll have more to show you soon!


Brand Satellite help children’s charity on World Cerebral Palsy Day

SCCMISCCMI bookletSCCMI exhibition panelBrand Satellite were happy to help our strategic partners, Message Matters, with some last minute graphic design work for their client the Scottish Centre for Children with Motor Impairments (SCCMI).

We designed a sixteen-page booklet and exhibition panels for SCCMI’s presentation at the Scottish Parliament in Edinburgh, for yesterday’s World Cerebral Palsy Day.

Scottish referendum

Forget Scotland decides, I can’t decide!

indyrefShould Scotland be an independent country?

Why is such a simple question so difficult to answer?

It might be something to do with the ‘Yes’ campaign wanting you to take their hand and go on a journey with them through the back of a dark wardrobe into a land where everything is beautiful and nothing could possibly go wrong. Or the ‘No’ campaign wanting you to stay in the boring old room because it’s scary in the dark wardrobe.

It’s not surprising people’s views on Scottish independence are so strikingly positive and negative. The choice we have been given; ‘Yes’ or ‘No’ is too.

But it doesn’t matter what the politicians say (it’s impossible to know if they are telling the truth anyway). This is too big a decision for any one person or one party to convince you one hundred percent. There are too many ‘what if?s’. Too many ways to predict the future (or interpret the past). It is going to boil down to 4.3m very personal decisions.

Here’s is my analogy of the decision we are being asked to make and probably the reason why I am finding it so difficult:

I used to work for one of the largest advertising agency networks in the world. I now work for myself.

I used to have a boss, who told me what to do. I used to have large multi-national clients, some of which I didn’t necessarily like what they produced. I used to be a small cog in a big machine, being asked to do things in a way I didn’t always think was the best way. I used to have large budgets to play with, that allowed my to travel the world shooting TV commercials in exotic locations. I used to have a regular salary. I used to still get paid when I was sick, or on holiday. I used to have pension scheme, which my employer contributed to. I used to go to fantastic staff Christmas parties, where I would dance with Cinderella – the girl from accounts.

Now, I am the boss and no one tells me what to do. Now, I choose my clients and only work with people I like and people I think are doing something worthwhile. Now, I am making all the strategic decisions as well as the creative ones. Now, I am having to work magic with tiny budgets. Now, some months have a great month and earn loads of money and other months don’t earn enough to pay the bills. Now, I have every intention to start paying into my pension again (well, maybe next month). Now, I work late almost every night. Now, I take the laptop on holiday with me. Now, I close the laptop and pick up the kids from school without having to ask anyone if it is OK. Now, I can work from home in my dressing gown, in a cafe, at the beach, or even just decide not to work at all one day.

As you can see, both sides have their good points and both have their bad points. It’s not as simple as ‘Yes’ or ‘No’. But that is what we have a choice of.

Both Yes Scotland and Better Together can be right and both can be wrong. Can we, at least for the next couple of days, agree on that and respect each other? And can we also agree, after the referendum, to respect the “will of the Scottish people” and do our best for the Scotland?

I better go now, I have a decision to make!

Union Flag

What will voting Yes to Independence mean for one of the world’s most recognisable brands?

London Olympic Games - Chris HoyIn a year’s time, Scotland will be voting on whether to become an independent country. A wonderfully emotive idea. But, there are so many unanswered questions as what this will actually mean for so many different things.

As someone who has spent my career building brands, I wonder what it will mean for the Great Britain brand and one of the world’s most recognisable brand identities; the union flag.

Both are known throughout the world, and how often to you get a brand with the word ‘great’ in it (shhh Tony the Tiger, not now)?

OK, so we’re not a great as we used to be. But, together, it is a brand that is still punching way above our weight when it comes to our place and influence in the world.

Take last year’s Olympics for example. One of the few events over the last five years that has given the United Kingdom the ‘feel good factor’.

Team GB came third in the overall medals table. Pretty damn impressive, for a country with the 22nd largest population.

But what would have happened if Scotland had been independent in 2012?

Well, Team GB would have finished fourth overall. And Scotland would have finished a very respectable 12th.

Wait a minute! That doesn’t take into account the sports where Scots and English competed together in the same team; cycling, rowing and tennis for example. If England and Scotland weren’t in it together, then neither would arguably have won the medals they did in these sports.

So, if we take these medals out of the equation, Team GB would still just about have scrapped 4th place, but Scotland would have finished 36th.

Would this happen in the worlds of business and politics as well?

Great Britain is still a great brand. Let’s do our best to make it stronger. Not weaker.