A group of volunteers approached Brand Satellite for help with branding for a community project, to protect March Wood.
For nearly twenty years, the volunteers had been planting trees to preserve and regenerate a small, pleasant open woodland of mature native trees beside St. Mary’s Loch, known as March Wood.
March Wood is shown and named on one of the earliest map of Scotland dating back to the 16th century. The wood is a remnant of the ancient royal hunting ground, the Ettrick Forest.
There had been no natural regeneration in the wood, mainly due to grazing by deer from neighbouring conifer forests. But, also by sheep and cattle which use the wood for winter shelter.
In 1996, the volunteers started a program of planting which has continued to the present time.
In recent years, the wood has become popular with campers. When ready supplies of fallen timber run out they break down the protective tree boxes and use them as firewood.
In an attempt to prevent further vandalism, the volunteers wanted to generate respect and a sense of ownership towards the wood. The plan to achieve this was by encouraging people who visit the wood to see it as a special place worth preserving.
Brand Satellite put a proposal together, for which the volunteers successfully gained funding from various public bodies and private contributors.
March Wood branding
Brand Satellite created branding for March Wood. The logo included a ‘MW’ icon, that we hope will be used to identify the wood on future maps.
The ‘March Wood – my wood’ endline was introduced to give visitors that sense of ownership.
An interpretation board, located beside the main path into the wood, provided information about the historical, cultural and environmental significance of the wood; why attempts were being made to preserve it; and what visitors can do to prevent further damage.
The wood and St. Mary’s Loch have many cultural ties, particularly in 19th century literature including Walter Scott, James Hogg and Wordsworth. So, a number of short, relevant pieces of poetry were engraved into the large stones that lay throughout the wood. These poems are another reminder to visitors of the importance of looking after the wood.
The main objective of the project is to protect the wood from further vandalism and discourage careless damage.
“It was our good fortune to have Brand Satellite recommended to us.” explains Frank Harkness from the volunteer group.
“Giles listened to what we wanted to achieve and why. He took time to visit our site, discussed various options and made suggestions at the planning stage which built on our ideas. He added an important professional and artistic element to the project – transforming a basic concept into an attractive and integrated design.”