Services – Logo Design / Brand Identity

Services - Brand Identity
Jersey Royals - Logo design - CIM Gold

This logo design won Gold for ‘Best Rebrand’ at the Chartered Institute of Marketing Awards

Your logo design, or brand identity, is one of your most important assets.

It can be responsible for how somebody views your company. It can sometimes be the explanation as to what your company does.

A Brand Satellite Brand Workshop will help to identify some of the requirements for marketing your business to existing and prospective clients. It can also identify if your business would benefit from a new/updated logo design. Your brand identity is the public face of your company; it must change along with the times.

A new logo design will:

  • Give existing clients the perception that things are going well
  • Allow lapsed customers the opportunity to re-evaluate you
  • Create a more professional appearance to potential new customers

Creating a new brand identity includes:

Logo Design

The essential test of a logo design is how well it assists the understanding of that company and how relevant it is to your target audience, not how stylish it is. Having a well-designed, relevant logo design should be the starting point for any brand.

Brand Colours

Having consistent colour/s, helps consumers to recognise you. You can never ‘own’ a colour, or even two colours, but the right combination, used repetitively can help brand recall.

Consistent Typefaces

As with colours, consistent use of typefaces can help create recognition and familiarity. But unlike colours, you can effectively ‘own’ a typeface.  The only exception to distinctive use of typefaces is on the web, where conventionally text and navigation are restricted to the ‘web friendly’ fonts, which consumers have become accustomed to.


Brand and message imagery should reflect the tone of voice and target audience you are trying to attract.

Tone of Voice

Once you have agreed on a tone of voice, you should stick with it. People pick certain people as friends because they like their personality, and a person’s personality rarely changes. If you want your consumers to consider you a ‘friend’, you need to have a personality they find comfortable and reliable.

Branding Toolkit & Branding Guidelines

To make sure no one ‘messes about’ with your branding, we produce a Branding Toolkit. This will include a suite of logos in the right formats for printing, online and social media.

The Branding Toolkit also includes a Branding Guidelines manual. This can be as comprehensive as needed, covering anything from logos, fonts and colours, to the tone of voice, imagery and brand messages.

The manual can then be distributed to staff and other service providers, ensuring your brand and branding remains consistent, whoever is handling it.

“On behalf of Keep Scotland Beautiful I am delighted to endorse the credentials of Giles Etherington.

He has been integral to the successful rebrand of our company and I can only commend him for his attention to detail and the value for money that he represents.

Giles’ ideas and design skill will add worth to any organisation that seeks to go through a similar project to the one that we undertook.

Giles and Brand Satellite remain an important supplier of services to our company and I am pleased to give them my strongest recommendation.”

“We approached Brand Satellite to help with our rebranding and the design of our website and marketing material. 

The end product was great.

Brand Satellite did a superb job of visually portraying our company message and ethos. 

We found that there was a rationale behind every design, which was important to us. 

We would highly recommend Brand Satellite and will continue to work with them in the future.”