Brand Satellite has teamed up with our strategic communications consultancy partners – Message Matters – to create a new brand identity for LetScotland.
LetScotland is the public and media facing brand for the Association of Professional Letting Agents in Scotland, the new representative voice for professional letting agents in Scotland, making the case for a strong, sustainable and successful private rented housing sector.
LetScotland will be interacting with everyone and anyone who has an interest in private rented housing. That includes the Scottish Government, with whom we aim to work on proposed legislation, opposition politicians, landlord representative bodies such as the Scottish Association of Landlords, and tenant interest groups including Shelter Scotland.
The brand identity exercise included the conception of the name LetScotland.