Brand Satellite has provided in-kind branding work for the Creative Coathanger – the Everything Creative festival.
Creative Coathanger is a new concept which will showcase creativity in the Scottish Borders.
The region has a rich creative history and thriving contemporary community of artists, craft makers, musicians, sculptors, designers, architects etc. This includes the world-renowned textile design school at Heriot-Watt University and some of the world’s most famous textile mills.
Creative Coathanger Galashiels is the inaugural Everything Creative festival.
Events will cover a broad range of activities:
- 3D arts like sculpture and carving, buildings, outdoor space and public art
- 2D arts like painting, drawing, photography, printing, design and books
- Makers, doers and performers, including fashion, film, music and interactive
Creative Coathanger are hoping to make Galashiels town centre unrecognisable for the weekend. They want to see empty shops and outdoor spaces turned into space for artists, designers and makers to exhibit. they want to host pop-up studios and art installations, makers demonstrations and a craft market.
The festival runs from Saturday 24th September to Sunday 9th October 2016. Most events will be taking place in Galashiels in the Scottish Borders. Some events are also being held in the neighbouring towns of Selkirk and Hawick.
Many of the #EverythingCreative events will be free. The team has brought together a huge range of events, exhibitions, film showcases, open studios, exclusive one-off pop-up shops, workshops, performances, and even a craft beer festival – all under one banner.
Mark Timmins, one of the festival directors for Creative Coathanger, said: “As the home of the once booming textiles industry, authors like Sir Walter Scott, the inspiration for poems such Robert Burns’ Braw Lads O’ Gala Water and famous art collections in the area, the Borders has a plentiful, unique and world famous creative heritage.”
“This success continues today across everything creative, with some of our greatest exports including the actor and star of the TV series Outlander Grant O’Rourke, contemporary artists like Ant Macari and textiles sought-after by some iconic fashion brands like Chanel, Dior and Vivienne Westwood.”
Brand Satellite helped with the logo, website, branding of the Twitter and Facebook pages and marketing materials. But, we can’t take all the credit. The fact this event is taking place, and with so many events for its inaugural year, is down to the hard work of lots of dedicated individuals.
Kirsty Innes, freelance PR consultant for the festival, added:
“The importance of a strong brand cannot be overstated. Even through PR, it is vital, especially for a new event like the Creative Coathanger festival, to present a strong, relevant and professional looking identity. The identity which Giles created is all of those things and truly reinforces the creative theme. I believe it has helped to make my job a lot easier in both engaging national media including the BBC, ITV, The Daily Mail and the Scotsman. It has also helped to build a trust worthy brand on social media – vital to engaging key opinion formers. The design he has created can be carried forward and because it is distinct to Creative Coathanger, is easily associated with this exciting new festival – so the long term benefits of his work will be significant in helping the festival go from strength to strength. Many other brands would pay large amounts of money for such impressive work.”