ELCAP approached Brand Satellite to create modern branding which reflects the spirit of their charity. And, today being the International Day of People with Disabilities is the perfect day to launch the rebrand.
ELCAP is a Scottish charity which provides care and support for individuals who are affected by learning disabilities, physical disabilities and mental health problems.
They are passionate about making a real difference to the individuals they support, by enabling them to live better, more independent lives within our community.
For ELCAP, involving the individual they support and their support practitioners in the brand creation and branding processes was paramount. This suited Brand Satellite’s Brand Workshop. There were twelve participants on the workshop day including members of the management team, executive board, support practitioners and service users.
We also created a unique branding workshop where support practitioners and the individual they support were invited along to share their ideas for what the logo should look like. It was from this session that the concept for the new logo was born.
ELCAP’s new logo is a combination of a heart and an infinity symbol. This reflects their passion for making a real difference to the individuals they support and their commitment to working with the individuals through thick and thin.
The new branding and a new website mean a radical change of look for ELCAP.
Paul White, Chief Executive of ELCAP, welcomed the changes.
“We’re delighted with our new branding and the way in which it captures the essence of ELCAP. The heart reminds us of the compassion which underpins our work, while the infinity sign show our commitment to keep on caring. The orange in our new colour scheme reflects the enthusiasm and vitality of our organisation, while the gold illustrates our dependability and our mission to become the recognised gold standard in social care. We hope everyone with an interest in ELCAP likes our new look.”
A new website was also created. Brand Satellite worked with our web development and hosting partners, Roslin Design, to create a new website.
Reflecting on the new website, Paul added:
“First impressions count and we wanted our website to provide an attractive and informative welcome to ELCAP. Our new website includes more content than ever before, while it will be much easier to navigate, with specific zones for the individuals we support, families and supporters.”
Looking back on the process which led to the new branding and website, Paul reflected:
“It was really important for us to involve the individuals we support, staff and Board members in the refresh of our brand and the development of our branding. They are the people who know us best. With the benefit of their input, Giles Etherington from Brand Satellite quickly got to the heart of our organisation, applying his branding expertise to provide us with an exciting new look. Brand Satellite and Roslin Design then produced a website which is beautifully designed, simple to use and user-friendly. We really appreciate everyone’s efforts in getting us to this stage.”
December 3 is the International Day of People with Disabilities – an annual celebration of people with disabilities. The 2020 theme ‘Not all Disabilities are Visible’ also focuses on spreading awareness and understanding of disabilities that are not immediately apparent, such as mental illness, chronic pain or fatigue, sight or hearing impairments, diabetes, brain injuries, neurological disorders, learning differences and cognitive dysfunctions, among others.
According to the WHO World Report on Disability, 15% of the world’s population, or more than 1 billion people, are living with disability. Of this number, it’s estimated 450 million are living with a mental or neurological condition— and two-thirds of these people will not seek professional medical help, largely due to stigma, discrimination and neglect.