ELCAP approached Brand Satellite to create modern branding which reflects the spirit of their charity. And, today being the International Day of People with Disabilities is the perfect day to launch the rebrand.
ELCAP is a Scottish charity which provides care and support for individuals who are affected by learning disabilities, physical disabilities and mental health problems.
They are passionate about making a real difference to the individuals they support, by enabling them to live better, more independent lives within our community.
For ELCAP, involving the individuals they support and their support practitioners in the brand creation and branding processes was paramount. This suited the way Brand Satellite conduct Brand Workshops. There were twelve participants on the day of the workshop, including members of the management team, executive board, support practitioners and service users.
We also created a unique branding workshop where support practitioners and the service users were invited along to share their ideas for what the logo should look like. It was from this session that the concept for the new logo was born.
ELCAP’s new logo is a combination of a heart and an infinity symbol. This reflects their passion for making a real difference to the individuals they support and their commitment to working with the individuals through thick and thin.
The new branding and a new website mean a radical change of look for ELCAP.
Paul White, Chief Executive of ELCAP, welcomed the changes.