SC Optic - Branding

SC Optic unveils new branding

SC Optic, a new distributor of ophthalmic surgical equipment, has unveiled its new branding.

The company is the UK’s sole distributor of the new, ultrasound free cataract removal CataPulse® system.

Many of the world’s leading cataract surgeons recognise the patient benefits of avoiding phacoemulsification (ultrasound) energy in the eye. The CataPulse® system is a breakthrough technology.

The branding has been designed by Giles Etherington, through Brand Satellite’s sister company – Brands Start Here. Brands Start Here was introduced to offer affordable 1-2-1 Brand Creation and Branding packages to start-ups and entrepreneurs.

2nd Annual Global Open Banking Summit

FDATA Global Open Banking Summit & Awards comes to Edinburgh

Brand Satellite created the branding and promotional material for the 2nd Annual Global Open Banking Summit and inaugural Awards, hosted by FDATA Global in Edinburgh on 6th & 7th December.

Global Open Banking Awards Programme
FDATA Global‘s mission is to work with government, regulatory authorities and the financial services industry to open up the financial sector all over the world to the benefits of financial data and technology.

Their annual two-day summit brings together regulators and policymakers from around the world to discuss how we’re going to deliver Open Banking, collaborate on standards and set the agenda for best practice. These events are about influencing the decision makers and regulators and establishing the tone for the Open Banking movement globally.

Brand Satellite worked with our strategic partners Message Matters and Melbec Events, to bring the event to life. Designs included promotional materials, social media images, agenda, awards programme, banners and Powerpoint templates.

Global Open Banking Award




Statkraft Wind Farm Development Public Consultation

Brand Satellite produces its first work for Statkraft

Brand Satellite creates the graphics for Statkraft’s wind farm development public consultation.

Statkraft NewsletterFollowing the acquisition of Element Power by Norwegian based Statkraft in October, Brand Satellite quickly got to work rebranding the public consultation materials for Slicky Wind Farm.

Working with public affairs specialists Smithy House Associates, Brand Satellite created exhibition panels, newsletters and public notice advertisements for the public consultations.

National Trust for Scotland - VisitScotland Expo stand

Brand Satellite delivers an exhibition stand for National Trust for Scotland, without any cracks showing!

Brand Satellite were approached by National Trust for Scotland (NTS), to create their exhibition stand for the VisitScotland Expo at the SEC, Glasgow.

Seems like a pretty straightforward task, right? Wrong!

National Trust for Scotland - Exhibition Stand

NTS were going through a major rebranding and none of the visual assets had be finalised when we were originally briefed. The design went through several iterations as the final branding evolved.

NTS wanted one image to go across the entire main wall. The problem was, the main wall was 6m long! Finding a stock image of one of their properties, that a) was iconic enough, b) looked great as the hero image, and most importantly, c) was high enough resolution to be blown up to 6m, was a long search, which included many image quality tests with the stand printers. Eventually, pretty much at the eleventh hour, we found the image we needed.

National Trust for Scotland - Exhibition StandBecause the main wall was to be a single image, the last thing we wanted was the usually joins you get on most exhibition stands. So, we researched and found a new system that comprised a single printed fabric, stretched over a modular frame. So, the uninterrupted view of the Glenfinnan monument was interrupted by unsightly joins.

The modular nature of the stand hardware also means that many different size configurations, for future exhibitions, will be possible – with only the cost of the printed fabrics being incurred.

National Trust for Scotland - Exhibition Stand“Giles at Brand Satellite had quite a challenge in his hands. Creating the first piece of promotional material with our new branding – with very limited time and resources, and an ever changing brief,” explains Sandrine Contier-Lawrie, Head of Business Development, Travel Trade & Hospitality at National Trust for Scotland.

“He never lost his smile, and delivered both on time and on budget. Our exhibition stand did us proud and was very much admired by the show exhibitors and visitors alike.”

“The response to the final stand, especially from the client, made all the hard work worth it,” explains Giles Etherington from Brand Satellite. “Just as we finished the build, the exhibitor opposite approached me and asked for my business card!”

Castlegate Nursery

Brand Satellite rebrands Castlegate Nursery

Following a Brand Workshop, Castlegate Nursery & Out of School Club reveals its new branding.

Castlegate Nursery logo“My company came to use Giles and Brand Satellite via a recommendation, which was really important to us – I needed to know that we were working with someone who was not only really clued up and had a good reputation, but also someone who appreciated and would work with what I saw as our very lowly starting point in marketing and promoting our business by anything other than word of mouth, despite our existence as a business for 25 years. 
Giles facilitated a Brand Workshop with our staff and a couple of our clients at the end of last year and it was a fascinating and quite heartwarming process – it strengthened our understanding of the real essence of our business, and brought us together as a team and with our clients when Giles helped us understand why we do what we do, and that we all do it for the same reason! 
Giles has provided us with a professional, supportive, and motivating service – following the workshop he produced a detailed report, which is a really important reference point for us whenever we’re thinking of new developments like creating our new website which we’re currently working on with Giles.  It’s full of all the ideas that Giles asked us to share/teased out of us at the workshop, collated and defined into distinct areas, and we know that as we work to implement them we’ll continue to grow our brand, and ultimately grow our business. 
Giles also worked with us to create our own logo which we’ve never had before.  We love that we have a now have a strong image based on our strong brand, all of which we have Giles to thank for.”

Christine Hamilton, Owner, Castlegate Nursery and Out of School Club

Brand Satellite re-energises EVA Scotland’s branding

Working with our strategic communications partners, Message Matters, Brand Satellite has rebranded the Electric Vehicle Association Scotland to EVA Scotland.

EVA Scotland sEVA Scotland - Brandingtarted life in 2009, as a group of individuals who had switched to electric vehicles and now aims to be the voice of the electric vehicle (EV) movement all over Scotland, supporting the electrification of all forms of transport.

EVA Scotland's brandingEVA Scotland’s aims are:

  • To represent the interests of EV users in Scotland and offer them the benefits of membership of EVA Scotland
  • To promote the benefits of EVs to non-EV users and influence widespread adoption
  • To be the public voice of EVs on all issues of ownership, driving, and infrastructure with stakeholders, the media, in politics, and with all levels of government, during the phasing out of new petrol and diesel cars and vans in Scotland by 2032 and beyond.

With both the UK Government (by 2040) and the Scottish Government (by 2032) committed to phasing out the use of petrol and, in particular, diesel vehicles, EVA Scotland will become an important contributor electrification process.

As part of EVA Scotland’s branding, Brand Satellite created a new logo and produced a membership pack, both of which were revealed at EVA Scotland’s AGM in March.

EVA Scotland's branding“The Electric Vehicle Association Scotland approached Giles at Brand Satellite in order to create a new brand identity for the Association together with new educational, promotional and service materials,” explains Alister Hamilton, Chair of EVA Scotland. “The resulting transformation into EVA Scotland unveiled at our recent annual general meeting has been a great success and our members are delighted with the results.”



Today is the 1st of December and I am on a mission to make sure this December isn’t wasted.

Far too many people and businesses start to wind down for Christmas and put off the important stuff until next year. That’s a 12th of the year being wasted!

Brand Satellite and Brands Start Here are offering special #DontWasteDecember offers (see below), to make sure you, well, don’t waste December.

Defining your brand, what makes your business unique (your DNA), really understanding what it is about what you offer that engages your customers and planning for the year ahead are all the important stuff you shouldn’t be putting off.

As Simon Sinek articulates so well: “People don’t buy what you do, they buy why you do it.”

Your brand is your ‘why’. Identifying ‘why’ will give you the focus and confidence you need to ‘smash’ next year!

If you have already defined your brand, you will know how focused it makes your business activities. But, I can bet you know someone else that would benefit hugely from defining their brand. Please forward this page on to them. You will receive an early Christmas present from us, for anyone you refer that takes up an offer. And, a massive thank you from them, once they have gone through the process.

I hope you have a very productive December, oh and a Merry Christmas at the end of it.


20% OFF the Brand Satellite Brand Workshop

This is the starting point for any business wanting to establish or develop a brand.

A Brand Satellite Brand Workshop will take a strategic look at your business and ascertain where you are, where you want to go and how you might consider doing things to get there.

It will help you position your business in a way that your customers will find engaging. It will help you attract new customers, retain existing customers and turn customers into advocates for your brand.

It will give you a focus, for all business activities and confidence that what you do is helping to develop your brand and grow your business.

Book a Brand Workshop during December and get 20% off this investment in your business. Complete the Brand Workshop day before Christmas and we will guarantee your Brand Workshop report is sitting in your inbox the day you get back from the festive break.

10% OFF the Brands Start Here 1-2-1 Brand Creation Package

BRANDS START HERE is our new service offering 1-2-1 brand advice for startups.

We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand advice to startups.

The 1-2-1 BRAND CREATION PACKAGE has been specially designed to help startups to start their business as a brand. To help them understand what it is about your business that is attractive to your customers.

Purchase the package during December (using ‘#DontWasteDecember’ at checkout) and get 10% the price of the package.

Brand Satellite creates the branding for The Scottish Alliance for People and Places

SAPP logoBrand Satellite created the branding and website for The Scottish Alliance for People and Places, for their launch at Holyrood on the 21st September.

SAPP websiteTheir vision is for a planning system that is inclusive, respected, ambitious and holistic. We believe in a system that inspires and empowers civic participation, recognises the positive force that quality economic development can play in creating a more equal society, and is built on fostering strong relationships through consensus and collaboration.

The Alliance is chaired by former First Minister and town planner Rt Hon Henry McLeish. Its members are:


  • PAS (Planning Aid for Scotland)
  • Royal Institution of Chartered Surveyors Scotland
  • Paths for All
  • COSLA (Convention of Scottish Local Authorities)
  • Scottish Federation of Housing Associations
  • Royal Society for the encouragement of Arts, Manufactures and Commerce
  • Royal Town Planning Institute Scotland
  • Scotland’s Towns Partnership
  • Scottish Mediation Network
  • Institution of Civil Engineers Scotland

Brand Satellite designed the branding for our strategic communications partners Message Matters, who organised the launch and run media relations for the Alliance.

We had just over three weeks to create the branding and build the website.

We worked with our web development partners Roslin Design, to create the website

SAPP banner

Brands Start Here branded pens

Brands Start Here to launch at ExCel London

Brands Start HereBrand Satellite are launching a new service: BRANDS START HERE, which will be offering 1-2-1 brand advice to start-ups, entrepreneurs and small businesses.

BRANDS START HERE officially launches at the 37th Business Start Up Show at ExCel London on 17th/18th May.

We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand advice to start-ups.

If you type ‘brand advice for start-ups’ into Google, you get a few generic articles, but most results replace the word ‘brand’ with ‘branding’.

Your business’  brand and your branding are two very different things. Your brand is the nature and personality of your business, while your branding is the way it looks on the outside.

It stands to reason that unless you define and create your brand first, you cannot get your branding to work as it should.

For more information about the difference between your brand and your branding, read the BRAND v BRANDING article.

So while BRANDS START HERE are experienced and cost-effective at Stage 2 of the process (BRANDING PACKAGE), unlike other agencies assisting start-ups, we will work with you to create your brand first, so what follows makes sense.

Our Stage 1: 1-2-1 BRAND CREATION PACKAGE is all about getting you to think about your business as a brand.

Put simply, your ‘brand’ is what your target market (your customers) think of when they hear your name or see your branding. It is everything they know about you – from what you have told them, what others have told them about you and from what they have witnessed themselves.

Your brand is created from the experiences your customers have with your business. These are a combination of both rational and emotional experiences. We are all human beings and however hard we try to be rational, we make decisions using the emotional part of our brain.

The 1-2-1 BRAND CREATION PACKAGE is about taking control of the experiences you can influence. Determining what you stand for, what makes you different and, most importantly, understanding your target audience; what makes you relevant to them and how you tell them that story.

Thinking like a brand can differentiate your business from your competitors and drive customer loyalty. And customers who have bought into your brand will ultimately become advocates for your brand.