Services – Brand Workshop

Services - Brand Workshop header

This is the starting point for many clients wanting to establish or develop a brand.

A Brand Satellite Brand Workshop will take a strategic look at your business and ascertain where you are, where you want to go and how you might consider doing things to get there.

It will look at several areas of your business, as detailed below, and will establish a compelling brand proposition.

The Brand Workshop consists of three phases:

Phase 1 – Market/Competitive Research

We will research your existing competitors to get a better understanding of how you are placed within the market. This research will also provide us with valuable insight for the Brand Workshop.

Phase 2 – Brand Workshop

A whole day should be allocated for the Brand Workshop.

We encourage you to involve anyone in your company that has customer interaction and anyone who may have untapped, but valuable insight into the current processes (partners/suppliers).

Participants should be allowed to speak candidly about the company and how things are done (good or bad). The workshop will be much more productive if everyone feels they can be honest without fear of reprisal.

The workshop will include:

• A brief SWOT analysis of where you are:
– Explore using your strengths to exploit opportunities
– Explore guarding your weaknesses against threats
• Define your unique brand and brand essence
• Define target audiences
• Explore the target audience hierarchy
• Explore the best ways of reaching your target audiences
• Discuss the right messages to persuade them
• Stimulate you to think differently about the possibilities of other routes to market
• Explore working practices that could make a difference

The Brand Workshop will also provide a structured discussion about whether your company should consider changing its name and what language we are going to use to re-position your business.

Phase 3 – Brand Workshop Report

The Brand Workshop Report is a written analysis of the findings of the Brand Workshop. Recommendations for the brand essence of the company (your brand’s true character) and proposals for how to position your business moving forward.

“I first met Giles when he gave a presentation to the local Chamber of Commerce.
I could tell right away that he was on the same wavelength and was the right person to help us create our brand.

We’d done a lot of work on the business in terms of vision, values etc., but were struggling a bit how to convert that into a brand which we could market and sell.

We worked closely with Giles to determine our core attributes and unique qualities.

We then worked closely to develop a logo, which captured the essence of our business.

In the year or so since our rebranding, our business has grown approximately 30% and we have a more focussed and more rewarding team.
I would highly recommend Giles and Brand Satellite to any growth-oriented business.

Ian McLeishManaging Director - Rosslyn Associates

“Giles facilitated a Brand Workshop with our staff and a couple of our clients and it was a fascinating process – it strengthened our understanding of the real essence of our business, and brought us together as a team and with our clients when Giles helped us understand why we do what we do, and that we all do it for the same reason!

Following the workshop, he produced a detailed report, which is a really important reference point for us whenever we’re thinking of new developments like creating our new website, which we’re currently working on with Giles.

It’s full of all the ideas that Giles asked us to share/teased out of us at the workshop, collated and defined into distinct areas, and we know that as we work to implement them we’ll continue to grow our brand, and ultimately grow our business.

Giles also worked with us to create our own logo.

We love that we have a now have a strong image based on our strong brand, all of which we have Giles to thank for.

Christine HamiltonOwner - Castlegate Nursery