Services – Brand Workshop
A Brand Workshop is the starting point for anyone wanting to establish or develop a brand.
As human beings, our decision making is dictated by the emotional part of our brain. Creating a brand helps a business connect with its customers on a more emotional level.
It gives you the focus they need to make the right decisions for your business. And it gives you the confidence you need to communicate your brand and the benefits of your business to your consumers.
You can get people to buy stuff from you, or you can get people to fall in love with your brand. That way they will buy stuff from you again and again. And better still, they will become advocates for your brand, persuading their friends to buy stuff from you too.
A Brand Satellite Brand Workshop will take a strategic look at your business and ascertain where you are, where you want to go and how you might consider doing things to get there.
It will look at several areas of your business, as detailed below, and will establish a compelling brand proposition.
The Brand Workshop consists of three phases:
Phase 1 – Market/Competitive Research
We will research your market and existing competitors to get a better understanding of how you are placed within the market. This research will also provide us with valuable insight for the Brand Workshop.
Phase 2 – Brand Workshop
A whole day should be allocated for the Brand Workshop.
We encourage you to involve anyone in your company that has customer interaction and anyone who may have untapped, but valuable insight into the current processes (partners/suppliers).
Participants should be allowed to speak candidly about the company and how things are done (good or bad). The workshop will be much more productive if everyone feels they can be honest without fear of reprisal.
The workshop will include:
• Defining target audiences:
– Explore your target audience hierarchy
– Discuss what options target audiences and the best ways of reaching them
– Discuss the right messages to persuade them
• A brand SWOT analysis of where you are:
– Explore using your strengths to exploit opportunities
• Brand exploration:
– Identifying your What, How, Benefits, Values, Personality and Why
– Defining your unique brand and brand essence
• Stimulate you to think differently about the possibilities of other routes to market
• Explore working practices that could make a difference
The Brand Workshop will also provide a structured discussion about whether your company should consider changing its name and what language we are going to use to re-position your business.
Phase 3 – Brand Workshop Report
The Brand Workshop Report is a written analysis of the findings of the Brand Workshop. Recommendations for the brand essence of the company (your brand’s true character) and proposals for how to position your business moving forward.