Brand Satellite has designed the new brand identity for the rebranded Green Action Trust, to support organisation’s aspiration to be at heart of Scotland’s environmental regeneration.
The new brand is set to strengthen its prominence and reputation for environmental regeneration across Scotland and ensure that it is better placed to work with the Scottish Government, local authorities, businesses and communities to ensure that Scotland’s environmental challenges can be met.
The changeover will see the Green Action Trust continue its mission to drive forward the Central Scotland Green Network Plan, the largest green infrastructure project in Europe, in addition to providing its services and project development capabilities to a growing number of stakeholders.
Derek Robertson, Chief Executive of the Green Action Trust, commented:
“Scotland’s climate challenge demands a strategic response. In launching Green Action Trust, formerly Central Scotland Green Network Trust, we plan to play our part in delivering the nation-wide action on environmental regeneration we need.“We believe that by refreshing our identity, we are better placed to work with the Scottish Government and its partners to meet the environmental challenges facing Scotland, whilst being more readily identifiable as the lead organisation driving forward the CSGN and supporting the development of NPF4.”
- provide the Trust with a clear, stand-alone, identity
- allow the Trust to give greater amplification to the CSGN and its programme of work
- allow the Trust to grow its reach and impact across Scotland
“This is a natural next stage development for our organisation. Having embedded the CSGN as an important element of Scottish Government policy, we are now ready to grow our influence and bring environmental regeneration to many more partners and communities across Scotland. The Board is very grateful for the support of all its stakeholders for supporting this exciting change and refresh to our identity.”