Brand Satellite has created a 48-page report for The Scottish Council for Development and Industry entitled ‘Automatic… For The People’.
Working with strategic communications partners Message Matters, Brand Satellite was tasked with bringing the report about ‘How Scotland can harness the technologies of the Fourth Industrial Revolution to increase economic and social prosperity’ to life.
The report talks about how:
Automation and technological progress have the potential to help boost Scotland’s productivity and to generate higher growth even while Scotland’s working age population is forecast to fall. Scotland’s track record in research, innovation and skills – including in our universities – provides an opportunity to lead globally, for instance in FinTech, advanced manufacturing or digital technologies.
Many of the new manufacturing jobs of the future will rely upon highly skilled workers, innovation and a robust services sector providing ongoing support.
Just as technological change is an opportunity with challenges, some of the big challenges that we face come with opportunities.