Brand Satellite has created new branding for Hawick knitwear firm William Lockie.
William Lockie have been upholding the heritage of Hawick, by creating the finest handcrafted knitwear since 1874.
The Scottish border town of Hawick is renowned throughout the globe for its luxury cashmere and woollen clothing. The town has been creating the world’s finest knitwear for over two centuries.
The William Lockie mill, based in Hawick’s Drumlanrig Square, is the oldest continuously operating knitwear company in Scotland. They are one of the last knitwear firms still in operation in the town.
The traditional skills of our machinists and finishers have been past down from generation to generation. All of our workers come from the local area, where crafting quality knitwear is in the blood.
We were tasked with creating a new logo that reflected the company’s, and the town’s, heritage whilst making the brand relevant in today’s fashion market.
We used the flag wielding rider from the famous ‘Ken The Horse’ statue, that stands proudly on Hawick high street.