Brand Satellite has created the branding for a new Scottish based axe company.
The Caledonian Axe Company offers a range of hand forged hatchets and axes that bring together the finest materials, craftmanship and design to create something very special. Purposeful, colourful, creative, and inspired by what we see everyday, each of their products represents what is loved about the axe.
Brand Satellite created the new brand identity, a secondary complementary logo and the colour palette for the painted handles.
We went through a lot of different tree shapes and styles. The client, who was very involved in the process, kept finding stock images of tree graphics that he was keen on. But, it was important to us that they owned their own tree.
Giles Etherington, Brand Satellite
The final tree shape was inspired by the axe head. The shape of the branches reflected the blade and the shape of the tree (and the ends of the ‘C’) also reflected the curve of the blade.