Brand Satellite has created the branding and a proposal document for Our Islands, Our Deal – a collaborative campaign by the Outer Hebrides, the Orkney Islands and the Shetland Islands for a UK Government Growth Deal.
Most of the UK has now benefited from a UK Government Growth Deal. In Scotland, these have been match-funded by the Scottish Government.
The ‘Our Islands’ collaboration will be the last to benefit and this offers both Governments a unique opportunity to resource a deal that will be profoundly transformational for the Islands.
A real deal will allow Our Islands both to strengthen the key existing industries, and power-up high growth sectors capable of creating jobs, study and career opportunities attractive to young people and essential to securing the future prosperity and sustainability of their economies and communities.
Working with our strategic communications partners, Message Matters, we created a brand identity for the deal. We also designed a 24-page deal proposal document, which details how the money would be allocated.