Brand Satellite creates a new brand identity for IAAS

Working with our strategic communications partners Message Matters, Brand Satellite has created the new brand identity for the Institute of Auctioneers and Appraisers of Scotland (IAAS).

IAAS brand identityThe IAAS is the representative body for livestock markets, valuers and auctioneers across Scotland. They fight for the interests of those markets and the central role they play in the working of the rural and agricultural economy.

IAAS Twitter feedTheir aims are to:

  • Promote the livestock market system
  • Influence policy to benefit the rural economy
  • Achieve recognition for our members
  • Inform on latest price data and trends
  • Educate the next generation of auctioneers
  • Bring together the farming community

Castlegate Nursery launch their website

Brand Satellite has created a new website for Castlegate Nursery & Out of School Club.

castlegatenursery.com

The new website has an outdoor feel, promoting the nursery’s outdoor learning focus.

As explained on the home page, “We’re passionate about play and believe that play and the natural environment are essential elements of children’s learning and development. At Castlegate we combine these elements and have created a lovely, loving environment for your child to grow in, supported by child-led learning and rich outdoor learning opportunities!”

The website also goes on to explain that the benefits of outdoor play are endless – children can explore, risk take, develop fine and gross motor skills, physically exercise, experiment, expand, change, shout, sing and create! They learn about the world around them through maths, science, literacy, ecology, gardening, the ever-changing seasons and the weather. They can problem solve and enquire, and being outdoors is hugely beneficial to children’s health and the development of their social skills.

A photo and video shoot were done with Lloyd Smithy Photography, to populate the website with images, and video, that illustrate the outdoor ethos.

The website is the next stage of the rebranding of Castlegate, which started last year.

Castlegate Nursery branded merchandiseCastlegate promoted the launch of the website via a Facebook competition, with branded merchandise as prizes.

Facebook comments on the branding and website, from parents of children at the nursery, have been extremely positive:

“All the new branding and website are fabulous!”

“Wow, the new website looks amazing. Our children are very lucky :-)”

“Love the new website.”

The website has been really well received internally as well. “The team is delighted with the website,” explains Christine Hamilton, owner of Castlegate. “They’re chuffed with how it portrays Castlegate.”

Brand Satellite now features on DesignRush

Brand Satellite has been recognised in the top Graphic & Print Design Companies on DesignRush.

DesignRush is A B2B marketplace connecting brands with agencies.

DesignRush websiteDesignRush’s team members have extensive agency experience. This enables them to understand an agency’s needs when working with DesignRush, or know exactly how to help a brand select and hire the best firm to achieve their goals.

They analyse and rank hundreds of agencies to help brands find top full-service agencies, web design companies, digital marketing firms and top technology companies.

The website allows companies to find and compare agencies on size, hourly rates, minimum project budgets and client rosters.

Brand Satellite appear on the site for a variety of services, including branding, graphic design, advertising, web design and integrated marketing.

Mentoring for Growth

Giles Etherington completes Mentoring For Growth peer-to-peer mentoring programme.

As part of his Continual Professional Development, Giles Etherington took part in the Scottish Borders Mentoring for Growth programme.

Mentoring for GrowthThe Scottish Borders Small and Micro Business Mentoring programme is a pilot project, and could be thought of as a ‘living’ project that is expected to go through a number of iterations over the eighteen months of its length.

The project is a result of a two year (and ongoing) collaboration between the Scottish Borders Chamber of Commerce, the Scottish Borders Exporters Association and is supported by the FSB (Scottish Borders). Representatives of these organisations are founders and voluntary active participants (senior stakeholders) of the programme.

The Mentoring for Growth peer-to-peer group mentoring programme is designed to assist ambitious Small and Micro Businesses within the Scottish Borders to grow their businesses.

Each business is given 8 months of group/peer to peer mentoring.

They will not only attend Business Content Sessions run by a seasoned content specialist, they also receive peer to peer mentoring from their fellow group members and interim 1-to-1 support from the programme facilitators.

The Business Content Sessions include vital subjects such as strategy, finance, operations, sales, marketing and more.

Giles was in Group 2 of the pilot scheme. Group 2 also included:

Hannah Longmuir, hannahlongmuir.co.uk

Hannah a countryside artist. Working mainly in pencil, she record the details of the fields and woodlands and hedgerows around her. Hannah’s aim is to create calm, delicate drawings, carefully observed and full of character. She then uses these drawings to create my range of charming, nature-inspired cards and stationery.

Alison Pottie, Chief Wonky at Wonky Woolies

Since 2010 Wonky Woolies been knitting vibrant Wonky designs and customised bobble hats for customers throughout the UK and as far away as New Zealand!

Originally starting as a hobby, Alison & her mum Carol began by knitting jumpers and cushion covers, among other things, for themselves and friends. Shortly after, Wonky Woolies became established as a bespoke knitwear company specialising in custom design beanie hats, which then became an award winning company.

Joanne Turner, Managing Director of NS24 Ltd

NS24 is a new bookkeeping firm, based in Galashiels. NS24 Ltd are practicing members of the world’s leading bookkeeping organisation, The  Institute of Certified Bookkeepers. As such they are governed by professional conduct regulations, required to keep our knowledge up to date, follow best practice guidelines and maintain high professional standards at all times.

Mike McGarvey, Owner of Tartan Plus Tweed

Tartan Plus Tweed Ltd. is located on Bank Street in Galashiels in the Scottish Borders. They are a family owned business, providing kilts, kilt hire, Scottish gifts, and much much more!

Tartan Plus Tweed try to keep everything as local as possible. From the cloth to the final product, they provide traditional hand sewn kilts, tartan trousers, sporrans, belts, kilt socks, cushions, cashmere scarves, jewellery and much more that is all still made right here in the Scottish Borders.

“I have found the Mentoring For Growth sessions extremely valuable. Taking time out of the day-to-day running of my business and discussing how to grow the business, with other like-minded business owners, has allowed me to focus on areas I may not have thought of on my own.
We are five very different businesses, whose paths would probably not have crossed without this programme. I believe we have all learned a great deal from each other. There is a genuine desire to help each other, in the sessions, on the Facebook group and through emails and phone calls between sessions.
As a sole trader, it is great to be able to candidly discuss business issues with other people who ‘get it’. Learning from their experiences and being able to pass on my knowledge and experience has been very worthwhile.
Leaving each session with three or four action points and knowing the next session is coming up (and knowing you are going to have to explain to the other what you have and haven’t done) has been a real catalyst to getting things done.
I have now written my first business plan with real purpose, that concentrates on the areas of growth, rather than just writing a business plan purely as a required exercise.
I have already seen the many avenues to growth open up to me and I am expecting the next year to be a very busy one. Watch this space!
If you are a small business looking to grow, I can’t recommend this programme highly enough.”

Giles Etherington, Owner of Brand Satellite and Brands Start Here

SC Optic - Branding

SC Optic unveils new branding

SC Optic, a new distributor of ophthalmic surgical equipment, has unveiled its new branding.

The company is the UK’s sole distributor of the new, ultrasound free cataract removal CataPulse® system.

Many of the world’s leading cataract surgeons recognise the patient benefits of avoiding phacoemulsification (ultrasound) energy in the eye. The CataPulse® system is a breakthrough technology.

The branding has been designed by Giles Etherington, through Brand Satellite’s sister company – Brands Start Here. Brands Start Here was introduced to offer affordable 1-2-1 Brand Creation and Branding packages to start-ups and entrepreneurs.

2nd Annual Global Open Banking Summit

FDATA Global Open Banking Summit & Awards comes to Edinburgh

Brand Satellite created the branding and promotional material for the 2nd Annual Global Open Banking Summit and inaugural Awards, hosted by FDATA Global in Edinburgh on 6th & 7th December.

Global Open Banking Awards Programme
FDATA Global‘s mission is to work with government, regulatory authorities and the financial services industry to open up the financial sector all over the world to the benefits of financial data and technology.

Their annual two-day summit brings together regulators and policymakers from around the world to discuss how we’re going to deliver Open Banking, collaborate on standards and set the agenda for best practice. These events are about influencing the decision makers and regulators and establishing the tone for the Open Banking movement globally.

Brand Satellite worked with our strategic partners Message Matters and Melbec Events, to bring the event to life. Designs included promotional materials, social media images, agenda, awards programme, banners and Powerpoint templates.

Global Open Banking Award

 

 

Giles Etherington conducts brand creation sessions with the latest intake of Fashion Foundry fashion designers

As part of his role as Industry Associate for the Cultural Enterprise Office, Giles Etherington has completed brand creation sessions with Fashion Foundry’s latest Emerging Designers.

Fashion Foundry, founded in 2012 by the Cultural Enterprise Office (CEO), is a sector-specific fashion and textiles business incubator and talent hub to support the creative and commercial development of the fashion sector in Scotland.

Fashion Foundry

It provides business support for fashion and accessory designers in Scotland. Supported by Creative Scotland, the programme focuses on accelerating the growth of talent in fashion and textiles for the apparel sector in Scotland, with a specific focus on the international luxury goods market.

To date, Fashion Foundry has supported the business development of 21 brands through our Emerging Designer studio residency programme. Emerging Designers are paired with a creative mentor and coach chosen to help provide a tailored programme of support allowing the designer time, space and industry expertise to develop their brand and build their business.

Giles is CEO’s Industry Associate for Brand & Branding. This role extends to helping Fashion Foundry’s Emerging Designers with brand and branding advice at this vital stage in their business development. Giles worked with 6 of the 7 designers from last year’s programme.

Fashion Foundry quote

“Giles puts himself in the shoes of his clients by diving right into research before meeting. He looks at brand positioning and competitors, so when you arrive at the session you feel like he’s prepared and really knows his stuff and is in an informed position to talk to you about brand creation and development. He asks you questions and take lots of notes, pulling out snippets and phrases that add up to the essence of your brand. We can fully recommend him to anyone looking to streamline and fine-tune their brand story.”

Alan Dibble, Director at Fashion Foundry

“I have done a lot of these sessions and it never ceases to surprise me how much the advice I give can differ from one session to another.
Here are three designers at a very similar stage of their business. But my advice on the next steps for their business/brand, by contrast, varied considerably.
That’s why the 1-2-1 aspect of what I do is such an important part of the process. Every business is unique, and the 1-2-1 session allows me to ask specific questions, which in turn allows me to give specific advice.”

Giles Etherington, Brand Satellite

This year’s Emerging Designers are:

NADIA-STUDIO is a small, independent, accessory studio based in Glasgow. Aesthetically, we draw upon a mixture of Eastern and Western influences that underpin the design process. Small-scale production is at the centre of NADIA-STUDIO, which means minimal waste and a sustainable alternative to mass production.

Rosella May is the fresh and pioneering voice bridging the space between creativity and social issues, through a denim focused lens. The young designer created her eponymous brand during her time as a denim designer for Calvin Klein in Amsterdam, and for SS19, has collaborated with Scottish Association for Mental Health, on the ‘Stigma’ collection. Through her design work, Rosella seeks to highlight the stigma that surrounds mental health and incite conversations, to begin to break down negative perceptions and misunderstandings.

Hayley McSporran is a womenswear brand focused on the construction of a modular wardrobe. With an understated femininity and a play on functionality, Hayley McSporran creates considered pieces that draw influence from sculptural forms. Contemporary cuts, volume and an element of playfulness form the foundation of our collections.

Statkraft Wind Farm Development Public Consultation

Brand Satellite produces its first work for Statkraft

Brand Satellite creates the graphics for Statkraft’s wind farm development public consultation.

Statkraft NewsletterFollowing the acquisition of Element Power by Norwegian based Statkraft in October, Brand Satellite quickly got to work rebranding the public consultation materials for Slicky Wind Farm.

Working with public affairs specialists Smithy House Associates, Brand Satellite created exhibition panels, newsletters and public notice advertisements for the public consultations.

Venesky-Brown roller banners

Brand Satellite designs versatile roller banners for Venesky-Brown Recruitment

Brand Satellite has created a series of roller banners for Venesky-Brown, to use at upcoming recruitment fairs.

The three roller banners were designed so that the graphics flowed from one banner to the next, which meant they created a wall of graphics when placed next to each other.Venesky-Brown roller banners

Venesky-Brown roller banners at exhibitionThey also worked, as demonstrated here by the client, when placed separately.

Brand Satellite creates branding for the Caledonian Axe Company

Brand Satellite has created the branding for a new Scottish based axe company.

Caledonian Axe Co brandingThe Caledonian Axe Company offers a range of hand forged hatchets and axes that bring together the finest materials, craftmanship and design to create something very special. Purposeful, colourful, creative, and inspired by what we see every day, each of their products represents what is loved about the axe.

Caledonian Axe Co websiteBrand Satellite created the new brand identity, a secondary complementary logo and the colour palette for the painted handles.

Caledonian Axe Co painted axes

Caledonian Axe Co.

“We went through a lot of different tree shapes and styles. The client, who was very involved in the process, kept finding stock images of tree graphics that he was keen on. But, it was important to us that they owned their own tree.”

Giles Etherington, Brand Satellite

Caledonian Axe Co tree explanationThe final tree shape was inspired by the axe head. The shape of the branches reflected the blade and the shape of the tree (and the ends of the ‘C’) also reflected the curve of the blade.