Brand Satellite have created a logo design for Lismia, a new sports clothing brand. Lismia is a sports clothing brand, based on a franchise model, supplying sports kits to grass roots clubs, universities and schools throughout the UK. All of their products are made in the UK. Lismia is an acronym, standing for ‘Life Is […]
About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
Sound Cycle launched their new website with their first Sound Cycle Showcase session, which took place at Mac Arts in Galashiels on Thursday 23rd June. Six great acts performed throughout the evening after being led through a stagecraft and sound check session by Dave Coyle of Tweeddale Youth Action. Sound Cycle is the new Youth […]
Brand Satellite has just completed the rebranding of BreakFree Coaching to Remojo. The task was to make Jacqueline Brown, owner of Remojo, stand out and be distinctive in the often fluffy world that is best described as life coaching. Jacqueline is a NLP Master and Time Line Therapy practitioner. She works with company executives who […]
An interesting infographic about how to blog, courtesy of First Site Guide.
Brand Satellite have created their first design work for OnGen. OnGen have developed OnGen Expert™, a web based tool that is specifically designed to optimise returns from investment in renewable energy technologies, through reduced energy costs for non-domestic users of energy. OnGen are committed to helping organisations source their energy needs for the lowest possible […]
Google’s aim is to help searchers find the most relevant site for the search word, or search term they type in. The emphasis on the most relevant site is increasingly being based on the quality of the content of that site. So, what can small businesses do to help them get to the top of […]
The new year is a great time to think about your business’ brand. Are you portraying the right image? Are you using the right messages? Are you talking to the right people, in the right places? Well, for a bit of new year fun, here’s how to get it wrong…
With Star Wars: The Force Awakens hitting cinema screens later this week, my mind drifts back to some great Star Wars scripts that nearly got made. And when I say nearly, George Lucas had personally approved them. Let me explain. A long time ago in a galaxy very, very near (1996 in London to be […]
“People don’t buy what you do: they buy WHY you do it.” (Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek). Simon Sinek’s Start With Why theory is encapsulated by his Golden Circle (© 2013 Simon Sinek Inc.). You know ‘what’ your business does. You know ‘how’ your business does […]
Brand Satellite has created a series of infographics for their strategic communications partners, Message Matters, to help promote the launch of the #ICEscorecard. The ICE Scorecard is a report by the Institution of Civil Engineers Scotland that focuses on the performance, resilience, capacity and condition of Scotland’s infrastructure networks. It also analyses the economic, social […]
- Brand Satellite creates new branding for Scotland’s Improvement DistrictsSeptember 20, 2018 - 7:44 am
- Brand Satellite delivers an exhibition stand for National Trust for Scotland, without any cracks showing!April 20, 2018 - 10:58 am
- Brand Satellite re-energises EVA Scotland’s brandingMarch 29, 2018 - 12:47 pm
Many thanks to all who attended the Scotland's Improvement Districts launch in Edinburgh this morning, great energy and enthusiasm for the next generation of BIDs and revitalisation of local communities. #ImprovementDistrictsScot pic.twitter.com/ljevrzI0sC
PRESS RELEASE: Scotland's Improvement Districts is here! A new vision for towns and communities was unveiled in Edinburgh today with @ScotlandsTowns, Cab Sec @ClydesdAileen MSP, @sparks_stirling, @EssentialEdin, SLAED and key stakeholders. Read more here: improvementdistricts.scot/new… pic.twitter.com/E3dIugoU8P