Your brand is the story you tell and the connection you have with your customer. Define this first and powerful branding will follow.
About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
Brand Satellite were approached by National Trust for Scotland (NTS), to create their exhibition stand for the VisitScotland Expo at the SEC, Glasgow.
Seems like a pretty straightforward task, right? Wrong!
Working with our strategic communications partners, Message Matters, Brand Satellite has rebranded the Electric Vehicle Association Scotland to EVA Scotland.
Today is the 1st of December and I am on a mission to make sure this December isn’t wasted. Far too many people and businesses start to wind down for Christmas and put off the important stuff until next year. That’s a 12th of the year being wasted! Brand Satellite and Brands Start Here are offering […]
Brand Satellite created the branding and website for The Scottish Alliance for People and Places, for their launch at Holyrood on the 21st September. The Scottish Alliance for People and Places brings together a wide range of organisations from across the planning and placemaking sector in Scotland to articulate a united and compelling vision for […]
I recently spent an evening changing every ‘start-ups’ to ‘startups’ on my new website – BrandsStartHere.com. As the website is all about promoting 1-2-1 brand advice and branding packages to startups, this was no mean feat. The reason for this change was initiated by a tweet I was in the process of writing. As I […]
Brand Satellite are launching a new service: BRANDS START HERE, which will be offering 1-2-1 brand advice to start-ups, entrepreneurs and small businesses. BRANDS START HERE officially launches at the 37th Business Start Up Show at ExCel London on 17th/18th May. We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand […]
We are proud to be adopting ‘A Year For Ailsa’ as our charity for the year. ‘A Year For Ailsa’ are raising £10,000 to support The Macmillan Centre at Borders General Hospital (BGH), The Maggie’s Centre in Edinburgh, The Margaret Kerr Unit at the BGH and Hope, a charity in Melrose. ‘A Year For Ailsa’ was set up […]
I have been preparing my LinkedIn profile in readiness to use LinkedIn as one of my social media platforms of choice in 2017. This preparation has included reading many blogs and ebooks, attending a few workshops, attending seminars and one-to-ones with LinkedIn experts, watching videos and researching other profiles. I don’t now profess to be […]
We are delighted to announce that Brand Satellite & Creative Coathanger have been shortlisted for the Arts & Business Scotland 30th Annual Awards. Arts & Business Scotland (A&BS) has announced the shortlist for its 30th Annual Awards celebrating excellence in innovative relationships between the cultural and business sectors. A&BS exists to put business into culture and […]
mbtag.uk/event/innovati… On Wednesday 5th September 2018 MBTAG will be launching an exciting new ideas / innovation fund for tourism businesses in Midlothian & The Scottish Borders. BOOK your place now to hear how your business can apply. #tourism #scottishborders #midlothian pic.twitter.com/GGaXi3BRyZ
The preferred route option from the co-creative process has been selected. Read all about it in our latest newsletter. goo.gl/KQVvDA
Our Breakfast Club is back! Join West Lothian Chamber of Commerce on the 23rd August from 7.30am for their first Breakfast Club after the summer. A great chance to build new connections and promote your #business! Book now: bit.ly/2MbUMSJ #networking #event #westlothian pic.twitter.com/7DJUbLbytK