RBSGPA new website

RBSGPA launch new website

The Royal Bank of Scotland Group Pension Association (RBSGPA) launch a new website as the first phase of improved membership communications.

RBSGPA Website

RBSGPA approached Brand Satellite with the task of modernising their communications with their members.

The brief was to improve the effectiveness of the Association’s communications, whilst reducing the costs.

Our first task was to understand how the target audience were currently receiving their day-to-day information. Our research resulted in the following revelations:

  • 88% of the target audience used a computer at least once a week
  • 84% of the target audience checked their email at least once a week
  • 80% of the target audience used the internet at least once a week
  • 50% of the target audience used a tablet to access the internet
  • 16% of the target audience used a smartphone to access the internet
  • 56% of the target audience were users of social media
  • 46% of the target audience were users of Facebook

Our proposals included:

  • Phase 1: A new, user-friendly website – which displayed information that older people can easily see, easily understand and easily navigate. The website would include a secure member’s area, members offers, data capture and email sign up.
  • Phase 2: A website with more functionality – including competitions, online forms and online payment/donations, holiday home and house swapping, postcode area finder, more information and links.
  • Replacing paper newsletters with email newsletters (eliminating printing and postage costs).
  • Trialling Facebook – with national and areas groups, to improve the social side of the Association’s activities.
  • Advertising in the Association’s magazine (which would cover the cost of printing).

Phase 1 of the website has just been launched. Brand Satellite designed the website and Starbit developed it.

Brand Satellite creates an exhibition stand for wind turbine manufacturer’s debut at All Energy

Brand Satellite has designed and built an exhibition stand for 4Navitas, for the All Energy exhibition at SEC Glasgow.

4Navitas are a UK based vertical axis wind turbine manufacturer. They were using the All Energy exhibition as a platform to launch the world’s first commercial-scale vertical axis wind turbine.

Vertical axis wind turbines offer a very reliable, efficient and cost-effective alternative to conventional horizontal axis wind turbines. Vertical axis wind turbines are less intrusive visually, even in areas such as National Parks and Areas of Outstanding Natural Beauty. These turbines are quieter, more bird and bat-friendly and are less expensive to maintain compared to horizontal turbines.

4Navitas All Energy exhibition stand

The stand incorporated a working model of the turbine, which proved to be a real crowd puller.

To keep with the vertical theme, the stand took advantage of the maximum height restriction. The addition height meant that the client’s branding and ‘The Future Is Vertical’ headline was visible from many parts of the exhibition hall.

4Navitas marketing literature

4Navitas branded USB