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Brands Start Here to launch at ExCel London

Brands Start HereBrand Satellite are launching a new service: BRANDS START HERE, which will be offering 1-2-1 brand advice to start-ups, entrepreneurs and small businesses.

BRANDS START HERE officially launches at the 37th Business Start Up Show at ExCel London on 17th/18th May.

We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand advice to start-ups.

If you type ‘brand advice for start-ups’ into Google, you get a few generic articles, but most results replace the word ‘brand’ with ‘branding’.

Your business’  brand and your branding are two very different things. Your brand is the nature and personality of your business, while your branding is the way it looks on the outside.

It stands to reason that unless you define and create your brand first, you cannot get your branding to work as it should.

For more information about the difference between your brand and your branding, read the BRAND v BRANDING article.

So while BRANDS START HERE are experienced and cost effective at Stage 2 of the process (BRANDING PACKAGE), unlike other agencies assisting start-ups, we will work with you to create your brand first, so what follows makes sense.

Our Stage 1: 1-2-1 BRAND CREATION PACKAGE is all about getting you to think about your business as a brand.

Put simply, your ‘brand’ is what your target market (your customers) think of when they hear your name or see your branding. It is everything they know about you – from what you have told them, what others have told them about you and from what they have witnessed themselves.

Your brand is created from the experiences your customers have with your business. These are a combination of both rational and emotional experiences. We are all human beings and however hard we try to be rational, we make decisions using the emotional part of our brain.

The 1-2-1 BRAND CREATION PACKAGE is about taking control of the experiences you can influence. Determining what you stand for, what makes you different and, most importantly, understanding your target audience; what makes you relevant to them and how you tell them that story.

Thinking like a brand can differentiate your business from your competitors and drive customer loyalty. And customers who have bought into your brand will ultimately become advocates for your brand.

Giles joins Cultural Enterprise Office’s team of Industry Associates

Cultural Enterprise OfficeGiles Etherington has been added the Cultural Enterprise Office’s team of Industry Associates as their Brand Creation and Branding specialist.

The Cultural Enterprise Office (CEO) supports Scotland’s creative businesses.

They offer a range of services to help creative micro-businesses and individuals build the skills and knowledge they need to succeed. CEO provides creative businesses with specialist information and advice, as well as training and networking opportunities.

They have a team of over 30 Industry Associates, with specialist knowledge representing the full spectrum of the creative industries, from architecture to games & app design, and a cross-section of business areas, from crowdfunding to gallery curation.

Taken from the CEO’s website:

Our Business Support team are experts in exploring your needs and will be your first port of call as you begin your journey with us.

We dig in from the word go with an informal discussion to understand your needs. This will ensure you receive the right support for you and your business. Help us, help you.

We’ll discuss your roadmap through our service, which could involve any of the following:

  • Space for you to reflect on current challenges
  • Tailored advice and direction to specific resources
  • An appointment with one of our In-house Advisers
  • An appointment with one of our Industry Associates
  • Referrals to CEO programmes
  • Direction to other helpful organisations