National Trust for Scotland

Brand Satellite delivers an exhibition stand for National Trust for Scotland, without any cracks showing!

National Trust for Scotland - Exhibition StandBrand Satellite were approached by National Trust for Scotland (NTS), to create their exhibition stand for the VisitScotland Expo at the SEC, Glasgow.

Seems like a pretty straightforward task, right? Wrong!

NTS were going through a major rebranding and none of the visual assets had be finalised when we were originally briefed. The design went through several iterations as the final branding evolved.

NTS wanted one image to go across the entire main wall. The problem was, the main wall was 6m long! Finding a stock image of one of their properties, that a) was iconic enough, b) looked great as the hero image, and most importantly, c) was high enough resolution to be blown up to 6m, was a long search, which included many image quality tests with the stand printers. Eventually, pretty much at the eleventh hour, we found the image we needed.

National Trust for Scotland - Exhibition StandBecause the main wall was to be a single image, the last thing we wanted was the usually joins you get on most exhibition stands. So, we researched and found a new system that comprised a single printed fabric, stretched over a modular frame. So, the uninterrupted view of the Glenfinnan monument was interrupted by unsightly joins.

The modular nature of the stand hardware also means that many different size configurations, for future exhibitions, will be possible – with only the cost of the printed fabrics being incurred.

National Trust for Scotland - Exhibition Stand“Giles at Brand Satellite had quite a challenge in his hands. Creating the first piece of promotional material with our new branding – with very limited time and resources, and an ever changing brief,” explains Sandrine Contier-Lawrie, Head of Business Development, Travel Trade & Hospitality at National Trust for Scotland.

“He never lost his smile, and delivered both on time and on budget. Our exhibition stand did us proud and was very much admired by the show exhibitors and visitors alike.”

“The response to the final stand, especially from the client, made all the hard work worth it,” explains Giles Etherington from Brand Satellite. “Just as we finished the build, the exhibitor opposite approached me and asked for my business card!”

#DontWasteDecember

#DontWasteDecember

#DontWasteDecember

 

Today is the 1st of December and I am on a mission to make sure this December isn’t wasted.

Far too many people and businesses start to wind down for Christmas and put off the important stuff until next year. That’s a 12th of the year being wasted!

Brand Satellite and Brands Start Here are offering special #DontWasteDecember offers (see below), to make sure you, well, don’t waste December.

Defining your brand, what makes your business unique (your DNA), really understanding what it is about what you offer that engages your customers and planning for the year ahead are all the important stuff you shouldn’t be putting off.

As Simon Sinek articulates so well: “People don’t buy what you do, they buy why you do it.”

Your brand is your ‘why’. Identifying ‘why’ will give you the focus and confidence you need to ‘smash’ next year!

If you have already defined your brand, you will know how focused it makes your business activities. But, I can bet you know someone else that would benefit hugely from defining their brand. Please forward this page on to them. You will receive an early Christmas present from us, for anyone you refer that takes up an offer. And, a massive thank you from them, once they have gone through the process.

I hope you have a very productive December, oh and a Merry Christmas at the end of it.

Giles

20% OFF the Brand Satellite Brand Workshop

This is the starting point for any business wanting to establish or develop a brand.

A Brand Satellite Brand Workshop will take a strategic look at your business and ascertain where you are, where you want to go and how you might consider doing things to get there.

It will help you position your business in a way that your customers will find engaging. It will help you attract new customers, retain existing customers and turn customers into advocates for your brand.

It will give you a focus, for all business activities and confidence that what you do is helping to develop your brand and grow your business.

Book a Brand Workshop during December and get 20% off this investment in your business. Complete the Brand Workshop day before Christmas and we will guarantee your Brand Workshop report is sitting in your inbox the day you get back from the festive break.

10% OFF the Brands Start Here 1-2-1 Brand Creation Package

BRANDS START HERE is our new service offering 1-2-1 brand advice for startups.

We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand advice to startups.

The 1-2-1 BRAND CREATION PACKAGE has been specially designed to help startups to start their business as a brand. To help them understand what it is about your business that is attractive to your customers.

Purchase the package during December (using ‘#DontWasteDecember’ at checkout) and get 10% the price of the package.

Brand Satellite creates the branding for The Scottish Alliance for People and Places

SAPP logoBrand Satellite created the branding and website for The Scottish Alliance for People and Places, for their launch at Holyrood on the 21st September.

The Scottish Alliance for People and Places brings together a wide range of organisations from across the planning and placemaking sector in Scotland to articulate a united and compelling vision for a more inclusive, respected, holistic and innovative system of planning.

SAPP websiteTheir vision is for a planning system that is inclusive, respected, ambitious and holistic. We believe in a system that inspires and empowers civic participation, recognises the positive force that quality economic development can play in creating a more equal society, and is built on fostering strong relationships through consensus and collaboration.

The Alliance is chaired by former First Minister and town planner Rt Hon Henry McLeish. Its members are:

 

  • PAS (Planning Aid for Scotland)
  • Royal Institution of Chartered Surveyors Scotland
  • Paths for All
  • COSLA (Convention of Scottish Local Authorities)
  • Scottish Federation of Housing Associations
  • Royal Society for the encouragement of Arts, Manufactures and Commerce
  • Royal Town Planning Institute Scotland
  • Scotland’s Towns Partnership
  • Scottish Mediation Network
  • Institution of Civil Engineers Scotland

SAPP launchBrand Satellite designed the branding for our strategic communications partners Message Matters, who organised the launch and run media relations for the Alliance.

We had just over three weeks to create the branding and build the website.

We worked with our web development partners Roslin Design, to create the website peopleandplaces.scot.

SAPP banner

Brands Start Here _ Icon

Brands Start Here to launch at ExCel London

Brands Start HereBrand Satellite are launching a new service: BRANDS START HERE, which will be offering 1-2-1 brand advice to start-ups, entrepreneurs and small businesses.

BRANDS START HERE officially launches at the 37th Business Start Up Show at ExCel London on 17th/18th May.

We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand advice to start-ups.

If you type ‘brand advice for start-ups’ into Google, you get a few generic articles, but most results replace the word ‘brand’ with ‘branding’.

Your business’  brand and your branding are two very different things. Your brand is the nature and personality of your business, while your branding is the way it looks on the outside.

It stands to reason that unless you define and create your brand first, you cannot get your branding to work as it should.

For more information about the difference between your brand and your branding, read the BRAND v BRANDING article.

So while BRANDS START HERE are experienced and cost effective at Stage 2 of the process (BRANDING PACKAGE), unlike other agencies assisting start-ups, we will work with you to create your brand first, so what follows makes sense.

Our Stage 1: 1-2-1 BRAND CREATION PACKAGE is all about getting you to think about your business as a brand.

Put simply, your ‘brand’ is what your target market (your customers) think of when they hear your name or see your branding. It is everything they know about you – from what you have told them, what others have told them about you and from what they have witnessed themselves.

Your brand is created from the experiences your customers have with your business. These are a combination of both rational and emotional experiences. We are all human beings and however hard we try to be rational, we make decisions using the emotional part of our brain.

The 1-2-1 BRAND CREATION PACKAGE is about taking control of the experiences you can influence. Determining what you stand for, what makes you different and, most importantly, understanding your target audience; what makes you relevant to them and how you tell them that story.

Thinking like a brand can differentiate your business from your competitors and drive customer loyalty. And customers who have bought into your brand will ultimately become advocates for your brand.

Brand Satellite

Brand Satellite adopt ‘A Year For Ailsa’ as our charity for 2017

A Year For AilsaWe are proud to be adopting ‘A Year For Ailsa’ as our charity for the year.

‘A Year For Ailsa’ are raising £10,000 to support The Macmillan Centre at Borders General Hospital (BGH), The Maggie’s Centre in Edinburgh, The Margaret Kerr Unit at the BGH and Hope, a charity in Melrose.

‘A Year For Ailsa’ was set up by Ailsa’s children Kirsty, Matthew and Heather, and husband Tony, in memory of Ailsa, who lost her battle with cancer in late 2016.

“Mum was a very special person. We want to celebrate her life by helping others. That’s what she’d have wanted.”

Find out more about the fundraising campaign from their Just Giving crowdfunding page, or their Facebook page.

Brand Satellite will be donating 2.017% of all profits to the campaign during 2017.

Brand Satellite shortlisted for Arts & Business Scotland Awards

Arts & Business Scotland AwardsWe are delighted to announce that Brand Satellite & Creative Coathanger have been shortlisted for the Arts & Business Scotland 30th Annual Awards.

Arts & Business Scotland (A&BS) has announced the shortlist for its 30th Annual Awards celebrating excellence in innovative relationships between the cultural and business sectors.

A&BS exists to put business into culture and creativity into business by advocating the value of cross-sectoral partnerships to encourage collaborative working. The charity says this year’s shortlist is one of the most diverse in recent years with a strong emphasis on cultural organisations delivering projects that enable both social and economic benefits for rural and urban communities.

Arts & Business Scotland Chief Executive David Watt said: “This year’s shortlist is a fantastic reflection of the innovation and creativity which exists between the cultural and business sectors, contributing to a thriving and vibrant cultural offering here in Scotland.

“Throughout the judging process what was abundantly clear was the value that cultural organisations bring to both rural and urban communities though their social and economic impacts. It is hugely encouraging therefore to see such a diverse range of businesses demonstrating a willingness to support this activity in Scotland.”

Creative Coathanger Galashiels - The Everything Creative festivalBrand Satellite & Creative Coathanger have been shortlisted in the Business Creativity category.

Business Creativity sponsored by Inksters Solicitors

Launched in 2015, the Business Creativity category recognises a business for taking the lead in establishing and developing partnerships with one or more cultural organisations in order to drive and develop commercial opportunities for both parties which impacts the wider community.

Giles joins Cultural Enterprise Office’s team of Industry Associates

Cultural Enterprise OfficeGiles Etherington has been added the Cultural Enterprise Office’s team of Industry Associates as their Brand Creation and Branding specialist.

The Cultural Enterprise Office (CEO) supports Scotland’s creative businesses.

They offer a range of services to help creative micro-businesses and individuals build the skills and knowledge they need to succeed. CEO provides creative businesses with specialist information and advice, as well as training and networking opportunities.

They have a team of over 30 Industry Associates, with specialist knowledge representing the full spectrum of the creative industries, from architecture to games & app design, and a cross-section of business areas, from crowdfunding to gallery curation.

Taken from the CEO’s website:

Our Business Support team are experts in exploring your needs and will be your first port of call as you begin your journey with us.

We dig in from the word go with an informal discussion to understand your needs. This will ensure you receive the right support for you and your business. Help us, help you.

We’ll discuss your roadmap through our service, which could involve any of the following:

  • Space for you to reflect on current challenges
  • Tailored advice and direction to specific resources
  • An appointment with one of our In-house Advisers
  • An appointment with one of our Industry Associates
  • Referrals to CEO programmes
  • Direction to other helpful organisations

Brand Satellite create ‘Q’ branding concept for Charlotte Square Partners

Charlotte Square Partners - Brand IdentityBrand Satellite has created a new brand identity for Charlotte Square Partners.

Charlotte Square Partners marks the coming together of the expertise and experience of two of Edinburgh’s most renowned financial services firms; Newton-Barr Ltd and Castle Cairn Ltd. It provides financial advice to private individuals and small businesses.

The brief for the new identity was very specific. One of Newton-Barr’s partners, Brett Investment, is a client of Brand Satellite.

For Brett Investment, we created the ‘Bettr’ branding concept. We were now being asked to create a similar branding concept for Charlotte Square Partners.

The gauntlet had been thrown down. Obviously Brett and Charlotte Square Partners are two very different challenges. But, we were up for it.

Charlotte Square Partners - WebsiteWe presented the ‘Q’ concept.

A smaller ‘Q’ was inserted into the logo, to represent the ’Square’. Being situated in Edinburgh’s Charlotte Square, with its reputation for the highest quality financial institutions, was considered extremely important. This concept helped to highlight that.

Charlotte Square Partners - WebsiteA smaller ‘Q’ was also inserted into IFA to create IQFA – Intelligent Financial Advice. This allowed Charlotte Square Partners to talk about a service all financial advisors provide, in a unique and instantly superior way.

Charlotte Square Partners - WebsiteAnd a ‘Q:’ was used on the website, to ask questions. This allows Charlotte Square Partners to ask the kind of questions a visitor to the site is likely to be asking about what they want and expect from a financial advisor. This gives the visitor the impression that Charlotte Square Partners empathises with them.

Along with the new brand identity, we designed and developed the new website and designed and printed a new range of stationery.

csqp-stationery“We like using Brand Satellite for a couple of main reasons.” explains Gerry Seydak, Managing Director of Charlotte Square Partners.

“1) They listen to us. And 2) They came up with good ideas which added a nice twist to our appearance without trivialising the work we do.  That’s an important balance to strike in the financial services sector.”

Brand Satellite

The people make the brand: The John Lewis interview

John Lewis interviewWhen the Edinburgh Chamber of Commerce put on one of their Premier Business Dinners with Andy Street, Managing Director of John Lewis as the keynote speaker, I was going.

John Lewis is a brand I very much admire. And it’s not just me. John Lewis has remained one of the UK’s most cherished brands, even through the huge changes that have occurred in retail over the last couple of decades.

I went to the dinner with high expectations and I was not disappointed. Andy was entertaining, informative and inspirational.

During the evening I engineered myself into a seat next to one of the other John Lewis attendees at the event. He very kindly answered my barrage of questions and put me in contact with Barry Blamire, the Head of Branch of John Lewis Edinburgh. In turn, Barry very kindly agreed to be interviewed by me.

The John Lewis interview

Armed with a few dozen questions, I made my way to the Customer Services department at the St James Square store.

I was very keen to find out about how they indoctrinated new staff into the culture of John Lewis. I asked how the brand was articulated? Did they have a staff handbook or brand guidelines? I was expecting a three inch tome to be dropped on the table. I didn’t expect the answer I received. They don’t have any sort of brand induction. The brand is so deeply rooted in the culture of the business, new staff, or partners as they call them, are immersed in the culture on the shop floor from day one.

Barry stressed how important recruitment of new partners was. Getting the recruitment right. And recruiting people with the right values was paramount. If they got that right, then getting them to ‘buy into’ the culture was easy.

The power of partnership

Another benefit of the right recruitment and the right culture is staff retention. The partnership culture creates a bond between people. By providing a working environment that is based on the importance of individuals, you have a work force that a) want to do the best for the business (after all, if the business does well, they do well), and b) want to stay.

Barry has been with the company for fourteen years and Andy Street had been with John Lewis for over 35 years. Paula Nickolds, the incoming and first female Managing Director, has been with the company for 20 years. Andy has decided to leave the company run for mayor of the West Midlands.

To hear someone talk about their primary purpose being to create happiness for the people working within the company makes a refreshing change. Most retail businesses mantra is the customer is king. At John Lewis they understand that if their employees are happy, they will make the customers happy.

We talked at length about the relationship between the management and the partners. How important is was to keep them informed and, equally, how important it was to listen to them. They have Partner Voice meetings four times a year, were the agenda is set by the partners.

This posed another question. Why don’t more businesses work this way?

Our conversation also included how they review their branding roughly every 10-12 years, how they review their brand messages every 4-5 years, how they have recently introduced paid-for advertising and printed catalogues (while many other retailers are doing away with them). We also talked about their huge success moving online (the UK’s fourth largest online retailer with £1.5bn revenue – Source: RetailWeek) and, of course, the John Lewis Christmas ads.