Brand Satellite were approached by National Trust for Scotland (NTS), to create their exhibition stand for the VisitScotland Expo at the SEC, Glasgow.
Seems like a pretty straightforward task, right? Wrong!
NTS were going through a major rebranding and none of the visual assets had be finalised when we were originally briefed. The design went through several iterations as the final branding evolved.
NTS wanted one image to go across the entire main wall. The problem was, the main wall was 6m long! Finding a stock image of one of their properties, that a) was iconic enough, b) looked great as the hero image, and most importantly, c) was high enough resolution to be blown up to 6m, was a long search, which included many image quality tests with the stand printers. Eventually, pretty much at the eleventh hour, we found the image we needed.
Because the main wall was to be a single image, the last thing we wanted was the usually joins you get on most exhibition stands. So, we researched and found a new system that comprised a single printed fabric, stretched over a modular frame. So, the uninterrupted view of the Glenfinnan monument was interrupted by unsightly joins.
The modular nature of the stand hardware also means that many different size configurations, for future exhibitions, will be possible – with only the cost of the printed fabrics being incurred.
“Giles at Brand Satellite had quite a challenge in his hands. Creating the first piece of promotional material with our new branding – with very limited time and resources, and an ever changing brief,” explains Sandrine Contier-Lawrie, Head of Business Development, Travel Trade & Hospitality at National Trust for Scotland.
“He never lost his smile, and delivered both on time and on budget. Our exhibition stand did us proud and was very much admired by the show exhibitors and visitors alike.”
“The response to the final stand, especially from the client, made all the hard work worth it,” explains Giles Etherington from Brand Satellite. “Just as we finished the build, the exhibitor opposite approached me and asked for my business card!”