Brand Satellite have joined the ranks of many creative services businesses, by joining Creative Edinburgh.
About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
On 30th June, Brazil faced Spain in the final of the 2013 Confederation Cup.
Spain, current World Champions, current European Champions, current world No. 1 in the FIFA world rankings and unbeaten in a competitive match for 27 games, stretching back over three years.
Hello and welcome to my first blog.
I will be using this blog from time to time to vocalise random thoughts and musings on the subject of branding.
So, what is branding?
For those of you who already understand and have mastered branding, this will feel a little like ‘teaching grandma to suck eggs’.
Customer experience is the opportunity to grow influence marketingweek.com/2018/06/08/…
Great to see @McDonaldsUK announce their rollout of paper straws today. The restaurants use an average of 1.8million straws a day. This is a welcome step towards reducing #litter and #plasticwaste and consuming more sustainably #GlobalGoal11 #oneuseisnouse ow.ly/YaQy30kvJWx pic.twitter.com/Fl45Thttct
Continuing our celebrations of @globalwindday, here are Guy and Jimmy from the Element Power team, working to develop energy storage to support the integration of #wind & low carbon generation. #jobs #skills #globalwindday #energystorage #Tynemouth pic.twitter.com/Q09Hj0sjQy
Since it's Friday and #NationalBeerDay, we wanted to raise a glass to all the entrepreneurs and intrapreneurs of Scotland! And, of course, we wanted to make a special little shout out to our friend and ES Member Alan Mahon of @BrewGoodr pic.twitter.com/UrARQk3kxL