Brand Satellite has just completed the rebranding of BreakFree Coaching to Remojo. The task was to make Jacqueline Brown, owner of Remojo, stand out and be distinctive in the often fluffy world that is best described as life coaching. Jacqueline is a NLP Master and Time Line Therapy practitioner. She works with company executives who […]
About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
An interesting infographic about how to blog, courtesy of First Site Guide.
Brand Satellite have created their first design work for OnGen. OnGen have developed OnGen Expert™, a web based tool that is specifically designed to optimise returns from investment in renewable energy technologies, through reduced energy costs for non-domestic users of energy. OnGen are committed to helping organisations source their energy needs for the lowest possible […]
Google’s aim is to help searchers find the most relevant site for the search word, or search term they type in. The emphasis on the most relevant site is increasingly being based on the quality of the content of that site. So, what can small businesses do to help them get to the top of […]
The new year is a great time to think about your business’ brand. Are you portraying the right image? Are you using the right messages? Are you talking to the right people, in the right places? Well, for a bit of new year fun, here’s how to get it wrong…
With Star Wars: The Force Awakens hitting cinema screens later this week, my mind drifts back to some great Star Wars scripts that nearly got made. And when I say nearly, George Lucas had personally approved them. Let me explain. A long time ago in a galaxy very, very near (1996 in London to be […]
“People don’t buy what you do: they buy WHY you do it.” (Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek). Simon Sinek’s Start With Why theory is encapsulated by his Golden Circle (© 2013 Simon Sinek Inc.). You know ‘what’ your business does. You know ‘how’ your business does […]
Brand Satellite has created a series of infographics for their strategic communications partners, Message Matters, to help promote the launch of the #ICEscorecard. The ICE Scorecard is a report by the Institution of Civil Engineers Scotland that focuses on the performance, resilience, capacity and condition of Scotland’s infrastructure networks. It also analyses the economic, social […]
Edinburgh letting agents, Click-let, approached Brand Satellite to jazz up the window displays at their office in Leith Walk. We created a display that worked with their existing branding, to strengthen their brand recognition. The final solution is also very versatile. Panels can be moved around and replaced with others to keep the display fresh. […]
We have just created a new website for our client Brett Investment. The new site continues the ‘Bettr’ branding concept we created for the independent financial planners and investment advisors a few years ago. The Bettr concept comes from a clever rearrange of the letters from Brett and allows the company to talk about its […]
Customer experience is the opportunity to grow influence marketingweek.com/2018/06/08/…
Great to see @McDonaldsUK announce their rollout of paper straws today. The restaurants use an average of 1.8million straws a day. This is a welcome step towards reducing #litter and #plasticwaste and consuming more sustainably #GlobalGoal11 #oneuseisnouse ow.ly/YaQy30kvJWx pic.twitter.com/Fl45Thttct
Continuing our celebrations of @globalwindday, here are Guy and Jimmy from the Element Power team, working to develop energy storage to support the integration of #wind & low carbon generation. #jobs #skills #globalwindday #energystorage #Tynemouth pic.twitter.com/Q09Hj0sjQy
Since it's Friday and #NationalBeerDay, we wanted to raise a glass to all the entrepreneurs and intrapreneurs of Scotland! And, of course, we wanted to make a special little shout out to our friend and ES Member Alan Mahon of @BrewGoodr pic.twitter.com/UrARQk3kxL