Brand Satellite have created their first design work for OnGen. OnGen have developed OnGen Expert™, a web based tool that is specifically designed to optimise returns from investment in renewable energy technologies, through reduced energy costs for non-domestic users of energy. OnGen are committed to helping organisations source their energy needs for the lowest possible […]
About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
Google’s aim is to help searchers find the most relevant site for the search word, or search term they type in. The emphasis on the most relevant site is increasingly being based on the quality of the content of that site. So, what can small businesses do to help them get to the top of […]
The new year is a great time to think about your business’ brand. Are you portraying the right image? Are you using the right messages? Are you talking to the right people, in the right places? Well, for a bit of new year fun, here’s how to get it wrong…
With Star Wars: The Force Awakens hitting cinema screens later this week, my mind drifts back to some great Star Wars scripts that nearly got made. And when I say nearly, George Lucas had personally approved them. Let me explain. A long time ago in a galaxy very, very near (1996 in London to be […]
“People don’t buy what you do: they buy WHY you do it.” (Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek). Simon Sinek’s Start With Why theory is encapsulated by his Golden Circle (© 2013 Simon Sinek Inc.). You know ‘what’ your business does. You know ‘how’ your business does […]
Brand Satellite has created a series of infographics for their strategic communications partners, Message Matters, to help promote the launch of the #ICEscorecard. The ICE Scorecard is a report by the Institution of Civil Engineers Scotland that focuses on the performance, resilience, capacity and condition of Scotland’s infrastructure networks. It also analyses the economic, social […]
Edinburgh letting agents, Click-let, approached Brand Satellite to jazz up the window displays at their office in Leith Walk. We created a display that worked with their existing branding, to strengthen their brand recognition. The final solution is also very versatile. Panels can be moved around and replaced with others to keep the display fresh. […]
We have just created a new website for our client Brett Investment. The new site continues the ‘Bettr’ branding concept we created for the independent financial planners and investment advisors a few years ago. The Bettr concept comes from a clever rearrange of the letters from Brett and allows the company to talk about its […]
Brindley Associates, a leading creative environmental consultancy, has used the annual All Energy conference in Glasgow to launch its new brand identity. Brindley provides a full range of integrated design and assessment services in support of planning and development projects. The new branding, designed by Brand Satellite, is a result of a wider communications strategy […]
The Financial Data and Technology Association is a trade association for financial technology (“fintech”) companies which give customers more control of their financial data. FDATA’s founding members – Money Dashboard, Moneyhub, QuickBooks, Runpath Digital, Safety Net Credit and Yodlee – provide innovative financial applications and services to empower consumers to make better decisions and take […]
Our Saturday AGM will launch our new branding, and member goodie packs have now arrived! These will be handed out as you arrive. In addition to the Transport Minister, reps from @transcotland @GlasgowCC and @bmm_energy will speak + @MacklinMotors have a 40Kwh Leaf in the Square. pic.twitter.com/vyuy4Sl5Qq
Are creatives overworked? A highly topical article looking at rising stress levels in the #creativeindustries which could be solved with more efficient processes + workflow management but are often billed as the price of 'doing what you love' @FastCoDesign fastcodesign.com/90164035/cre…