Entries by Giles Etherington

Rebrand helps personal coaching company get its mojo back

Brand Satellite has just completed the rebranding of BreakFree Coaching to Remojo. The task was to make Jacqueline Brown, owner of Remojo, stand out and be distinctive in the often fluffy world that is best described as life coaching. Jacqueline is a NLP Master and Time Line Therapy practitioner. She works with company executives who […]

Brand Satellite generates their first work for OnGen

Brand Satellite have created their first design work for OnGen. OnGen have developed OnGen Expert™, a web based tool that is specifically designed to optimise returns from investment in renewable energy technologies, through reduced energy costs for non-domestic users of energy. OnGen are committed to helping organisations source their energy needs for the lowest possible […]

What does Google consider a high quality site?

Google’s aim is to help searchers find the most relevant site for the search word, or search term they type in. The emphasis on the most relevant site is increasingly being based on the quality of the content of that site. So, what can small businesses do to help them get to the top of […]

The Star Wars films that nearly got made

With Star Wars: The Force Awakens hitting cinema screens later this week, my mind drifts back to some great Star Wars scripts that nearly got made. And when I say nearly, George Lucas had personally approved them. Let me explain. A long time ago in a galaxy very, very near (1996 in London to be […]

Communicating the ‘Why’

“People don’t buy what you do: they buy WHY you do it.” (Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek). Simon Sinek’s Start With Why theory is encapsulated by his Golden Circle (© 2013 Simon Sinek Inc.). You know ‘what’ your business does. You know ‘how’ your business does […]

Brand Satellite creates infographics to promote the launch of the ICE Scorecard

Brand Satellite has created a series of infographics for their strategic communications partners, Message Matters, to help promote the launch of the #ICEscorecard. The ICE Scorecard is a report by the Institution of Civil Engineers Scotland that focuses on the performance, resilience, capacity and condition of Scotland’s infrastructure networks. It also analyses the economic, social […]

Click-let show off their new window displays

Edinburgh letting agents, Click-let, approached Brand Satellite to jazz up the window displays at their office in Leith Walk. We created a display that worked with their existing branding, to strengthen their brand recognition. The final solution is also very versatile. Panels can be moved around and replaced with others to keep the display fresh. […]

Brett Investment unveil a bettr branded website

We have just created a new website for our client Brett Investment. The new site continues the ‘Bettr’ branding concept we created for the independent financial planners and investment advisors a few years ago. The Bettr concept comes from a clever rearrange of the letters from Brett and allows the company to talk about its […]