About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
Do you know the difference between your brand and your branding? If the answer is ’no’, don’t beat yourself up. There are many within our industry that don’t seem to either. I have lost count of the amount of websites I have visited where someone is offering to design your brand. Brands can’t be designed. […]
Brand Satellite has created new branding for Hawick knitwear firm William Lockie. William Lockie have been upholding the heritage of Hawick, by creating the finest handcrafted knitwear since 1874. The Scottish border town of Hawick is renowned throughout the globe for its luxury cashmere and woollen clothing. The town has been creating the world’s finest knitwear for […]
Brand Satellite has provided in-kind branding work for the Creative Coathanger – the Everything Creative festival. Creative Coathanger is a new concept which will showcase creativity in the Scottish Borders. The region has a rich creative history and thriving contemporary community of artists, craft makers, musicians, sculptors, designers, architects etc. This includes the world renowned […]
A group of volunteers approached Brand Satellite for help with branding for a community project, to protect March Wood. For nearly twenty years, the volunteers had been planting trees to preserve and regenerate a small, pleasant open woodland of mature native trees beside St. Mary’s Loch, known as March Wood. March Wood is shown and […]
Brand Satellite has created two animated films to feature on OnGen’s new website. OnGen have developed OnGen Expert™, a web based tool that is specifically designed to optimise returns from investment in renewable energy technologies, through reduced energy costs for non-domestic users of energy. OnGen are committed to helping reduce an organisation’s total cost of energy […]
Brand Satellite have created a logo design for Lismia, a new sports clothing brand. Lismia is a sports clothing brand, based on a franchise model, supplying sports kits to grass roots clubs, universities and schools throughout the UK. All of their products are made in the UK. Lismia is an acronym, standing for ‘Life Is […]
Sound Cycle launched their new website with their first Sound Cycle Showcase session, which took place at Mac Arts in Galashiels on Thursday 23rd June. Six great acts performed throughout the evening after being led through a stagecraft and sound check session by Dave Coyle of Tweeddale Youth Action. Sound Cycle is the new Youth […]
Brand Satellite has just completed the rebranding of BreakFree Coaching to Remojo. The task was to make Jacqueline Brown, owner of Remojo, stand out and be distinctive in the often fluffy world that is best described as life coaching. Jacqueline is a NLP Master and Time Line Therapy practitioner. She works with company executives who […]
An interesting infographic about how to blog, courtesy of First Site Guide.
Our Saturday AGM will launch our new branding, and member goodie packs have now arrived! These will be handed out as you arrive. In addition to the Transport Minister, reps from @transcotland @GlasgowCC and @bmm_energy will speak + @MacklinMotors have a 40Kwh Leaf in the Square. pic.twitter.com/vyuy4Sl5Qq
Are creatives overworked? A highly topical article looking at rising stress levels in the #creativeindustries which could be solved with more efficient processes + workflow management but are often billed as the price of 'doing what you love' @FastCoDesign fastcodesign.com/90164035/cre…