I recently spent an evening changing every ‘start-ups’ to ‘startups’ on my new website – BrandsStartHere.com. As the website is all about promoting 1-2-1 brand advice and branding packages to startups, this was no mean feat. The reason for this change was initiated by a tweet I was in the process of writing. As I […]
Author Archive for: gileseth
About Giles Etherington
Giles has over twenty five years’ experience, much of which has been with some of the world’s biggest and best advertising agencies in London, San Francisco and Amsterdam, working on many of the world’s most recognised brands: Andrex, BT, Esso, Heineken, Kellogg’s, Nestle, Persil, Volvo, to name but a few.
Since the late 90’s, Giles has become more and more involved with the strategic direction of the creative approach for his clients.
These days, Giles applies his knowledge on the principles and importance of branding to smaller companies who have never approached their business as a brand before.
Entries by Giles Etherington
Brand Satellite are launching a new service: BRANDS START HERE, which will be offering 1-2-1 brand advice to start-ups, entrepreneurs and small businesses. BRANDS START HERE officially launches at the 37th Business Start Up Show at ExCel London on 17th/18th May. We have created BRANDS START HERE because, we believe, no-one is offering 1-2-1 brand […]
We are proud to be adopting ‘A Year For Ailsa’ as our charity for the year. ‘A Year For Ailsa’ are raising £10,000 to support The Macmillan Centre at Borders General Hospital (BGH), The Maggie’s Centre in Edinburgh, The Margaret Kerr Unit at the BGH and Hope, a charity in Melrose. ‘A Year For Ailsa’ was set up […]
I have been preparing my LinkedIn profile in readiness to use LinkedIn as one of my social media platforms of choice in 2017. This preparation has included reading many blogs and ebooks, attending a few workshops, attending seminars and one-to-ones with LinkedIn experts, watching videos and researching other profiles. I don’t now profess to be […]
We are delighted to announce that Brand Satellite & Creative Coathanger have been shortlisted for the Arts & Business Scotland 30th Annual Awards. Arts & Business Scotland (A&BS) has announced the shortlist for its 30th Annual Awards celebrating excellence in innovative relationships between the cultural and business sectors. A&BS exists to put business into culture and […]
Giles Etherington has been added the Cultural Enterprise Office’s team of Industry Associates as their Brand Creation and Branding specialist. The Cultural Enterprise Office (CEO) supports Scotland’s creative businesses. They offer a range of services to help creative micro-businesses and individuals build the skills and knowledge they need to succeed. CEO provides creative businesses with specialist information and advice, […]
Brand Satellite has created a new brand identity for Charlotte Square Partners. Charlotte Square Partners marks the coming together of the expertise and experience of two of Edinburgh’s most renowned financial services firms; Newton-Barr Ltd and Castle Cairn Ltd. It provides financial advice to private individuals and small businesses. The brief for the new identity […]
When the Edinburgh Chamber of Commerce put on one of their Premier Business Dinners with Andy Street, Managing Director of John Lewis as the keynote speaker, I was going. John Lewis is a brand I very much admire. And it’s not just me. John Lewis has remained one of the UK’s most cherished brands, even […]
Do you know the difference between your brand and your branding? If the answer is ’no’, don’t beat yourself up. There are many within our industry that don’t seem to either. I have lost count of the amount of websites I have visited where someone is offering to design your brand. Brands can’t be designed. […]