Services – Advertising
Effective advertising is all about:
- getting noticed
- clearly communicating what you want to say
- stimulating an action (enquiry, visit), that
- leads to your desired outcome (purchase/sign up)
This applies to all forms of advertising, be it newspapers, magazines, TV, radio, outdoor, direct mail or online.
Creative thinking is the lifeblood of great advertising, but there is a lot to consider both before and after the ‘idea’.
Before we start scribbling ideas on layout pads, we will have defined your target audience; who they are, what forms of media are best to reach them and the desired response you want for them.
When it comes to the idea, it needs to be single-minded, creative, different from what your competitors are doing, focus on the benefits of your product or service and, ideally, connect emotionally with your customer (read Communicating the ‘Why’ to find out why this is important).
Once we have the idea, we then think about the execution. This needs to be eye-catching, well branded, easy to navigate and written in a language that will keep your target audience engaged. Calls to action and where to go for more information should be clearly communicated.
Brand Satellite has over twenty five years’ experience creating campaigns that not only help to establish an identifiable brand, but also create a response that leads to a sale or enquiry.